Hillary  Moullilet   of The Creative Retailer joins us to talk about the power of branding in paint-your-own pottery studios and how it shapes the customer experience. Drawing from her journey as a multi-studio owner, Hillary shares how consistent branding goes far beyond logos — it lives in your space, your systems, and your staff. We discuss creating welcoming first impressions, involving your team in delivering your brand, and simple strategies like mystery shopping and brand checklists to stay aligned. This episode is a must-listen for studio owners ready to build a more intentional, cohesive, and memorable business.