How important is branding to the big banks? Does it make a difference?When big banks rebrand - like CIBC just did - what are the most important aspects? Is it the logo? Is it the story they tell? Is it their history? Or, their place in the Canadian and global markets? Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.caThis episode was recorded on November 2, 2021.