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Everything is brand
Everything is brand episodes
- Brand purpose.What is a purpose driven brand? From environmental, societal, and charitable efforts - there are many ways for brands to build meaning into their business. And the data tells us people are looking for conscientious companies to shop with, and work for. Let's talk about what it means for a brand to lead with purpose - ranging from pharmaceuticals, to clothing and energy. Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For mor...24 min
- Loyalty vs data?Loyalty programs allow us to pick up rewards with our coffees, trips, and clothes - and they also allow companies to gather data about us and our purchases. What data are we willing to share? When does the cost of privacy outweigh the benefits of points and perks? We cover #TimHortons, #Aeroplan, and how loyalty and data both play an important part in building brand trust. Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand...28 min
- Are brands accountable?When it comes to a brand's values, messaging, and impact - are consumers holding them accountable? And how can they?As ESG - Environmental, Social, and Governance - has made its way to the forefront, brands are under pressure to make their positioning known. But what is a brand promise with no action behind it? Let's talk Chik-Fil-A , Unilever, and corporate karma.Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on b...27 min
- Does anybody read?Content and how we consume it has changed. How can brands get - and keep - the attention of their audience? What content formats are compatible with our fast-paced lives? From articles to audio, Clubhouse to TikTok, we take a look at what content consumers are craving, and how brands can adapt to best serve their audience. Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.c...29 min
- Web 3: Read, write, ownWeb 3 is the next iteration of the internet. Is it coming quickly? Is it going to change the world? The simplest way of describing its evolution would be the following: Web 1.0: ReadWeb 2.0: Read, writeWeb 3 (3.0): Read, write, ownWhat does decentralization of the worldwide web mean? And more importantly, what does it mean for brands moving forward?Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, conne...28 min
- Branding for all agesIs your target audience in different age groups? Branding for all ages—from baby boomers to gen Z and alpha—has its own set of considerations and requirements. Do all brands meet the need?Does intergenerational branding bring any advantages? How can we make sure that brands can attract audiences from multiple generations? When a brand is launching, is it better to target a specific audience or go broad? This week we talk about Tiktok, Canadian Tire and even Facebook and their stra...27 min
- Social dilemmasThis week we talk about some of the dilemmas brand face on social media. As brands try to navigate social media, there are a lot of issues and roadblocks that can arise, from influencers going rogue to brands being misinterpreted.Are brands at risk when they have a spokesperson/ambassador? How should a brand react when an influencer says something out of line? Are brands taking advantage of outspoken people to gain influencers and is this the right way to go? Join our Zync brand experts...27 min
- Most influential brands in Canada 2021 | Special guest: Steve LevyIpsos recently released their list of “The Most Influential Brands in Canada” for 2021" - so we’re talking about it with the author and storyteller of the list: Steve Levy. Our discussion will highlight some of the key attributes of the top brands and expand on the multiple elements that drive influence. This year, Google again tops the list. But, most of the Top 10 have a very strong digital presence, regardless of their industry. The three biggest gainers are TikTok, Skip the Dishes an...22 min
- Most influential brands of 2021
Ipsos recently released their "Most influential brands in Canada 2021" report - so we’re talking about it! Once again, Google tops the list. But, what's most interesting is that all of these brands have a very strong digital presence, regardless of their industry.The three biggest gainers are TikTok, Skip the Dishes and Loblaws.
What's generating this rise? The times? Covid-19? Accessibility to their audiences or just being good listeners? Technology also plays a big role. But is it just innovation for the sake of innovation? Or is there something else?
Below, you'll find this year's list in order of appearance:- Amazon
- YouTube
- Apple
- Meta (Prev. Facebook)
- Microsoft
- Netflix
- Visa
- PC Optimum
- Walmart
Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca
This episode was recorded on February 17th, 2022.
Source: Most influential brands in Canada 2021, Ipsos.29 min - When brands mergeThis week we talk about what a merger or acquisition can mean for a brand. Recently, there have been multiple mergers and acquisitions in different industries. Some of the most recent examples are: Microsoft and Activision/Blizzard Merck and Acceleron Intuit and MailchimpEven some older ones - like Disney + Marvel - are still having an impact on their brands. What does this “coming together” mean to the involved brands? Does it affect their equity and reputation? Does the...27 min
About Everything is brand
From the publisher's feed
Make sure your brand is everything it can be. If you're not tending to your brand in this chaotic environment, you might as well be shredding your money. Every week, our panel of top brand experts…
will discuss the state of the universe - and share insights in strategy, creative, digital, content, social and every area that can help build better and stronger connections with your audiences. Sometimes we'll agree, sometimes we'll argue and sometimes we'll just call BS on the whole thing. But, we will always bring our passion to the mic. If you're a business leader, entrepreneur, marketing pro - or just a brand hack like us - you need to be part of this conversation. Your business might depend on it.