This week we talk about what a merger or acquisition can mean for a brand. Recently, there have been multiple mergers and acquisitions in different industries. Some of the most recent examples are: Microsoft and Activision/Blizzard Merck and Acceleron Intuit and MailchimpEven some older ones - like Disney + Marvel - are still having an impact on their brands. What does this “coming together” mean to the involved brands? Does it affect their equity and reputation? Does the...