Ipsos recently released their "Most influential brands in Canada 2021" report - so we’re talking about it! Once again, Google tops the list. But, what's most interesting is that all of these brands have a very strong digital presence, regardless of their industry.The three biggest gainers are TikTok, Skip the Dishes and Loblaws. 

What's generating this rise? The times? Covid-19?  Accessibility to their audiences or just being good listeners? Technology also plays a big role. But is it just innovation for the sake of innovation? Or is there something else? 

Below, you'll find this year's list in order of appearance:

1. Google
2. Amazon
3. YouTube
4. Apple
5. Meta (Prev. Facebook)
6. Microsoft
7. Netflix
8. Visa
9. PC Optimum
10. Walmart

Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca

This episode was recorded on February 17th, 2022.

Source: Most influential brands in Canada 2021, Ipsos.