As sustainability gets more and more important, we ask the question: Are brands greenwashing? What is greenwashing? Why was it created? Are brands making themselves seem more environmental than they actually are? And is sustainability from the brand perspective pure marketing?We talk about this issue and how it's affecting current brands, like H&M, Ikea, McDonald's, etc. Are these brands really doing something for the environment? Who is going to challenge their statements? And in r...

This week, we're talking about how events have changed, based on how the world has changed. With an event as huge as the Olympics having to navigate around Covid, how different are things now?No spectators, fake audiences, virtual tradeshows, and so on. Will these be part of a blip in time? Are things like these going to continue moving forward? Or will online options thrive in the future? What about audiences, have they changed? Have they adapted? Join our Zync brand experts as w...

This week, we're talking about how to navigate brands in these tumultuous times. With things changing so quickly, multiple brands and organizations are asking the same question: Where do we go next?Brands are operating in a world where things are changing rapidly. Whether we're talking about changes to healthcare, changes in what is acceptable and what isn't, even cultural changes, that put us in a different way of thinking. How do brands manage all of this? How do brands and organizations co...

This week, the Zync team talks about privacy with a special guest: Andrew Di Lullo - managing principal of Listrom Di Lullo (listromdilullo.com)We'll talk about privacy and beyond, and what brands need to do. Apple drew first blood with iOS 14.5 and the new tracking consent requirements it has. In the other court, Facebook and some of the other advertisers punching back. On top of that, Bill C-11 is on the horizon in Canada to take privacy laws to the next level. Is strengthening privacy laws...

This week, we're talking about how brands make money and the freemium model. It's been mostly applied to apps, but does it work for other businesses and brands as well? Will people pay to play or use a service that's historically been "free"? Whether it's an app or a game, or even in retail, does offering things for free, where people pay later work? Do you pay for Twitter? What about Youtube or Linkedin? Is it a matter of strategy?Join our Zync brand experts as we discuss these questions - a...

This week, we're talking about how we're going to move from the online world back to the offline world - and how brands can readapt to a new version closer to where we were before.There's been a huge move to online because of the pandemic. What happens when this is all over and we move back to in-person? Will we ever go back in full force? How has this affected our routines? And, how should brands react? Will there be a bigger connection between online and offline in the future?Join our Zync ...

This week, we're talking about the power of clear communication. It sounds really simple, but is it?Let's be clear (no pun intended): We've really had a lens shine on the importance of clear communication because of everything that's been going on over the last year. Coming up with simplified messaging, that helps people understand exactly what a brand wants to get across is critical, but what is the secret to it? Is it an achievable end or is it impossible to be 100% to everyone? Join our Zy...

This week, we're talking about brand "voice". When you build a brand, most people think about what it's going to look like, but do you think about what it's going to sound like?What about the tone and cadence of the messaging - how important are those to the success of the brand? Can multiple layers to the tone work for your different audiences, or do you need to keep the voice perfectly consistent? Join our Zync brand experts as we discuss these questions - and more - in this week's episode ...

This week, we talk about how important branding has become to healthcare. Has the merging of healthcare and tech influenced this change?In the past - outside of the pharmaceutical industry - healthcare hasn't had a huge focus on branding. As we move into the merge of healthcare, wellness and tech (wearables, new elements of healthcare, concierge services, etc.), has branding become crucial to its growth and ongoing evolution? Has the pandemic had a big influence on this change? Where do...

This week, we're talking about voice, audio and new audio-based social media platforms - and how they enhance brand.Since 27% of the global online population is using voice search on mobile, how important is sound to brand overall? Are brands taking advantage of the full spectrum of benefits that sound and audio can bring? Are partnerships important? Maybe we should ask Alexa! Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. ...