This week, we're talking about brand "voice". When you build a brand, most people think about what it's going to look like, but do you think about what it's going to sound like?What about the tone and cadence of the messaging - how important are those to the success of the brand? Can multiple layers to the tone work for your different audiences, or do you need to keep the voice perfectly consistent? Join our Zync brand experts as we discuss these questions - and more - in this week's episode ...