This week, we expand on one of the hottest topics for this year: NFTs. Although there's recently been a lot of volatility in cryptocurrency, NFTs— or Non-Fungible Tokens—are stronger than ever.Are brands ready to jump on the NFT bandwagon? What are brands like Coca-Cola, Taco Bell, Gucci and McDonalds doing? Is this something for brands of all shapes and sizes? Are NFTs only for art collectors or are there a wide range of other purposes?Join our Zync brand experts as we discuss these qu...

Welcome to the first edition of Everything is Brand in 2022, our third season! Everything from NFTs to crypto, to the metaverse, micro-influencers and video. A lot is potentially coming up for brands and their marketing strategies. We talk about some of the things that will become bigger in 2022. Are brands ready to navigate through these changes? How can brands be prepared for what's coming? Some of the topics we cover during this episode:NFTsCryptocurrency and its impactThe ...

2021 has sped by like a blur – and it's been quite the ride, again!Like our 2020 wrap up last year, this episode is all about the key themes and trends that we noticed during the #year2021. Everything from the continued rise and influence of social media to the importance of partnerships, digital footprints, the importance of people, working from home - and more. What's very clear though is that things have changed - forever.Join our Zync brand experts as we discuss these questions - an...

When is a brand is not the brand? With the rise of marketplaces and partnerships, sometimes the brand that you're seeing is not the brand that it is... More and more, brands are turning their websites and the way they come to retail into marketplaces: Walmart, Best Buy, and even Hudson's Bay. What's happening is that a lot of times, we're seeing these huge brands, but actually purchasing from smaller brands without actually realizing it. That might affect crucial aspects of t...

How important is branding to the big banks? Does it make a difference?When big banks rebrand - like CIBC just did - what are the most important aspects? Is it the logo? Is it the story they tell? Is it their history? Or, their place in the Canadian and global markets? Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.caThis episode was recorded on November 2, 2021.

Facebook is rebranding. Its new name is Meta, and it seems it's here to stay. With everything that's going on with the company, we have a bunch of questions: Can a rebrand help Facebook? Does it hinder them? Does Facebook need saving as opposed to helping? What's the reason behind the rebrand? Is this a strategy to carve Facebook off and focus on some of their other properties and initiatives? And is it too little, too late at this point?Join our Zync brand experts as we discuss th...

This week we want to revisit a topic we covered last year—Brand trust. We believe we are at a point where we can evaluate the effect of the pandemic on brand trust. We also take a look at the updated Gustavson Brand Trust Index report and talk about what's changed in a year. Did the pandemic effectively have an effect on brand trust? What did we discover in this year's report? How has the pandemic affected big corporations like Bell, Telus, or Amazon? And how has it impacted the s...

With vaccine passports on the horizon, the government is talking about issuing QR codes to facilitate a “quick response” to get into places like restaurants and other public establishments. To some, this represents a resurgence for the trusty QR code - but is this comeback really a comeback? Or has this technology been used in multiple ways over the years? Is North America just behind the rest of the world? Are there any security concerns involved? What's changed since the QR techn...

How can brands deal with digital ID? In Canada and around the world, people are talking about vaccine passports - and digital IDs in general. Governments, organizations, and brands will need to adapt to these changes too.How important is it to transform your business to incorporate these new directives? Is it more difficult for small and medium businesses compared to big corporations? How do brands need to think about their communication plans and prepare for these changes? And what rol...

More and more, personal brands have become integral to the marketplace - for influencers, politicians, and any other person or organization. Are personal brands part of life going forward? What does a personal brand really entail? What's the difference between a personal brand and a corporate brand? Does everyone need one? And, what do social channels like TikTok or Twitter have to do with the way you manage your brand? Join our Zync brand experts as we discuss these questions - and...