Everything is brand

The pandemic effect on brand trust


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This week we want to revisit a topic we covered last year—Brand trust. We believe we are at a point where we can evaluate the effect of the pandemic on brand trust. We also take a look at the updated Gustavson Brand Trust Index report and talk about what's changed in a year. Did the pandemic effectively have an effect on brand trust? What did we discover in this year's report? How has the pandemic affected big corporations like Bell, Telus, or Amazon? And how has it impacted the s...
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Everything is brandBy Zync