Everything is brand

Everything is brand

By ZyncBusinessMarketingManagement
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Everything is brand episodes

  • S1E32 - 2020 brand review
    2020 is almost over –or so we think– and it has been quite the ride! So this episode is all about what happened during the #year2020. Of course, #COVID was one of the biggest influences on brand that we had this year, but besides a global pandemic, there were other lessons that we learned on the way. Join us for this weeks discussion to find out more!
    27 min
  • S1E31 - When brands collide
    Do brands purposely create rivalries to increase attention? How important is it to enhance the overall story so that all brands benefit? From #Coke and #Pepsi to #Playstation and #Xbox, brand wars have been going on for a long time - and the truth is everybody wins. Join us for this weeks discussion to find out how!
    16 min
  • S1E30 - Branding with heart
    This week, the Zync team talks about building emotion into your #brand. What does emotional branding mean? What are the most important elements? Does every brand need to find a way to build emotion into their strategy to be authentic? Is it possible to have too much emotion? Listen to this week's podcast and find out more about #branding with #heart
    24 min
  • S1E29 - Brand. Humble or arrogant
    This week the Zync team talks about whether your brand is humble or arrogant. Where do you fall on the spectrum? What does a humble or arrogant brand even mean? What side is your brand on - and is having an arrogant brand always negative? Is being humble always positive? In the end, you have to define where your brand needs to be.Listen to this week's # EverythingIsBrand to learn more!
    18 min
  • S1E28 - Flipping the brand switch for 2021
    This week, the Zync team talks about preparing your brand for next year. Considering the ups and downs we’ve had in 2020, everyone has their sights set on 2021. What do you need to be doing now in order to get ready? Do we really know what to expect? Are we just living a new normal? How have audiences changed?These are some of the things we'll discuss during this week's #EverythingIsBrand.
    17 min
  • S1E27 - Finding the right brand name
    This week, the Zync team talks about brand naming. What's in a name? How do you find the right one? And, what are the key considerations - do you invent a word, describe your service, combine words, or is there more to it than that? For most, domain availability and social media handles are key factors in the decision, but we also discuss the other factors brands need to consider when choosing a name. Join us for this week's discussion!
    22 min
  • S1E25 - Rethinking brand engagement
    This week the Zync team talks about rethinking brand engagement, as we continue to go through a COVID-19 pandemic. How do we come up with fresh ideas to connect to our stakeholders? What kinds of decisions do brands need to make before thinking of solutions? Do brands need to reevaluate their goals and plans? Have audiences changed? What about budgets? Listen to this week's Everything Is Brand to find out more!
    19 min
  • S1E24 - Is branded social media fake?
    This week, the Zync team asks the question "Is branded social media authentic?". With the rise of influencers and more targeted brand placement, social media is becoming a more important part of the marketing plan. But, can we believe what we see and hear? Is content being compromised? And, are influencers just looking to make money? Join us for this week's discussion!
    28 min
  • S1E23 - Is trust connected to brand?
    This week, we talk about trust - and how it’s connected to brand. We reference the 2020 Gustavson Brand Trust Index from the University of Victoria to discover the most trusted brands in Canada. Are brand and trust closely related? Can trust be bought? And, what is its relationship with brand awareness? Join us for this week's discussion to learn more!
    27 min

About Everything is brand

From the publisher's feed

Make sure your brand is everything it can be. If you're not tending to your brand in this chaotic environment, you might as well be shredding your money. Every week, our panel of top brand experts…