This week we wanted to expand on the topic we discussed in our last podcast, and specifically talk about b2b organizations: Not only about selling online, but also operating online. Is your company up to speed? Join us for this week's discussion!

With the recent uptick in e-shopping and people trying to find new ways to purchase their favourite brands, this week, the Zync team talks about online commerce. Can all brands sell online? What new terms are being added to our marketing vocabulary? Are audiences changing their shopping habits? Join us for this week's discussion!

This week, the Zync team welcomes 2 very special guests: Dr. Ramy Saleh, Founder and CEO of Airmed Trials, and Elizabeth Monier-Williams, VP of Marketing for Think Research. Both were invited to talk about their newest project: The Covid Trials initiative (covidtrials.ca) and the value of brand in the time of Covid-19. How can healthcare organizations be nimble in times like this? Is it important to have a strong brand in the healthcare industry? How do you make an impact with all of the comm...

This week, the Zync team welcomes Future of Work expert Cheryl Cran (nextmapping.com) to discuss what work will look like going forward - and how brands and marketing will need to change to support the new reality. Are we ready for what comes next? What will determine success in building for this next phase? How will employees and consumers drive the actions of businesses and brands? Join us for this week's discussion!

This week, the Zync team talks about brand channels. Are platforms like TikTok or House Party the future of brand communication and messaging? Are audiences changing? What are the factors that are driving brand channels in a new direction? Join us for this week's discussion!

This week, the Zync team considers whether people really care about brand and does brand even matter? There are several examples we discuss about what brands are doing right now and how they are setting up for brand engagement in the future. Is brand a promise? Is it a responsibility? or do brands need to dig deep and find out where they fit? Join us for this week's discussion.

This week, the Zync team talks about mental health - and we're thrilled to introduce our very first special guest: Dr. Marie Helene Pelletier (drmhpelletier.com). In order to deliver on our brands, we have to ensure our minds are in good shape - now and after the pandemic when we continue working remotely. Dr. Pelletier has some great advice and insights for all of us.

This week, the Zync team gets personal. Our discussion focuses on what it's like for each of us working from home under quarantine - and dealing with a range of issues. What are we going through? How are we balancing work and family? What is adding to or decreasing our stress levels? Listen in on how we're coping with this overwhelming experience, as we share some insights and tips on how we're living through it.

This week, the Zync team discusses how to evaluate if your brand is online enough. Is a website the only thing you need? Are you taking advantage of all social channels? And how are you interacting with customers and supporting your employees online? Now more than ever, people expect your brand experience to be as online as possible - so make sure you're taking full advantage of the opportunity to connect.

This week, the Zync team discusses how to consider your brand as you pivot your business. We're in a time where your biggest considerations have to be about what's going on in the world instead of just following your business plan. How can you shift in the best way? How can you adapt your brand to go through this global pandemic? All businesses need to make some key decisions that will affect where you and your clients go next - make sure your brand is supporting those decisions.