This week, the Zync team talks about trademarks with a special guest: Andrew Di Lullo - managing principal of Listrom Di Lullo (listromdilullo.com)We'll explore what a trademark is and why it's important. What can brands trademark - just their name or logo? Should trademarks be registered in Canada/North America or globally? And finally, what are the best ways to proceed to get a trademark - and what are some of the potential issues?Join us as we discuss these questions - and more - in this w...

This week, the Zync team talks about the cost of content. Some countries around the world are implementing legislation on how social media platforms should be paying for the content they publish. Australia is spearheading these efforts, with Canada and the UK on their way as well.Should digital behemoths like Facebook and Google be paying for the content they post? Does news belong to the organizations that are publishing it? Are news outlets just using these platforms as distribution channel...

This week, the Zync team is joined by Chris Barret, CEO of Operatic Agency to talk about the current conflict between Facebook and Apple and the new iOS privacy settings change. Is this a positive change or not? What's the difference between opting in and opting out? How will this affect small and medium businesses versus big corporations? Is Apple on the right side of history or is Facebook right in fighting back?Join us as we discuss these questions - and more - in this week's episode of #E...

This week, we're talking about brands becoming the standard - when their names become generic or they become something much bigger than where they started.Are brands like Kleenex or Google at the top of the "branding process"? Is this the ultimate brand goal? Is it positive that people "google" things, or "windex" their windows (even if they’re using Bing or NoName)? Or are there negative aspects as well?Join our Zync brand experts as we discuss these questions - and more - in this week's epi...

This week, we're talking about brand ownership - who does your brand belong to? To you? To your customers/clients? To the general public?There's a lot of different opinions on this and we’ll discuss many of them. In the end, is it not about ownership at all, but more of a partnership between the brand and its supporters?Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.caThis epi...

This week, we explore a range of questions: Can brands build community? Do they have a responsibility to reach out to the communities they are in? Is community building good business?Whether it’s the community that brands are in, their online community, or their social community how far does their influence go?Are big brands like Walmart, TD Bank and Twitter doing enough with their communities? Can the current community building going on with Reddit and GameStop change the game in the financi...

This week, we're talking about the good, the bad - and the ugly - when it comes to branding or rebranding. For example, have you seen Burger King's new brand? Is it a "hit" or a "miss"? What about General Motors, Pfizer or Kia? What's the strategy and where are they going with their new brands?Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.caThis episode was recorded on ...

This week’s question is “who owns social?”- is it the platforms themselves, local governments or the entire global community? What do you think? Join our Zync brand experts to find out our thoughts in this week's episode of #EverythingIsBrand.This episode was recorded on January 15th, 2021.For more on brand, connect with us through zync.ca

Welcome to our first #podcast of #2021 and the start of the second #season of Everything is Brand! This week, we talk about the new app in the house: #Clubhouse! Are you in the club? What do we know about it? What's the #buzz? This new, private, invite-only social media platform is built on a couple of foundational elements: Exclusivity and fleeting content. Is exclusivity a good thing? Is this audio-only concept rife for discrimination or bullying? Is saying what you want without any record ...

The last episode of #2020! This week we are talking about what we see coming up for #2021. Building your ECommerce presence, diversification, inclusion, efficiency, customer focus; these were some of the great lessons 2020 left brands. What should brands focus on 2021? And what could they do to transition back into a little bit of normalcy? Should brands be bolder? What about co-branding and partnerships? Is this a good time to review/align their #digitalfootprint? Listen to t...