This week, we take last week's topic to the next level and talk about building an internal brand. What are the important elements of an internal brand? How important is involving the whole team? Is an internal brand launch plan really necessary? Why are internal brand ambassadors so important? Join us for this week's discussion!

This week, the team talks about how employee engagement levels help accelerate and support brands in the marketplace. How does internal culture drive that engagement? How important are employees to the brand equation? How aligned is management and the front line team? Join us for this week's discussion!

This week, the Zync team talks about why your brand UX is more than digital. Does the user experience go beyond a device? What about picking stuff up from the store, the call center experience, or even getting some furniture delivered to your home? Do brands need to look beyond their legacy systems? Can a pen bring down a brand? Join us for this week's discussion!

This week, the Zync team talks about user experience - and how UX affects your brand, considering it's a huge part of how we interact with audiences. What do you need consider when it comes to brand and developing UX for your digital properties? Is it really that important? Can a bad UX have a negative impact on a brand? Join us for this week's discussion!

This week, the Zync team talks about expanding the experience of your brand by getting phygital with it. What does phygital mean? It's where the physical and digital interconnects. So, how can the phygital experience impact the customer journey? We discuss a range of elements, from curb side pickup, to VR, AR and mobile experiences. If you want to evolve your brand, you must ensure you are considering phygital journeys as part of your strategy. Join us for this week's discussion!

This week, the Zync team talks about accessibility. Is your brand accessible to everyone? And, what exactly does that mean, beyond just regulations? If you want to connect - to be successful as a business - you have to ensure that your brand can reach everyone that is your potential client or customer. Join us for this week's discussion!

This week, the Zync team talks about the importance of analytics to your brand - and how insight is based not only on the numbers, but on the context as well. Monitoring your dashboard is not enough, defining the "why" of your metrics is key if you want your brand to thrive. Join us for this week's discussion!

This week, the Zync team elaborates on the role of digital related to brand. How important is it in the whole brand equation? Is digital at the forefront of how brands are seen in the marketplace? We talk about what it really means to brand - and how digital experiences can also have a huge impact on perception. Join us for this week's discussion!

This week, the Zync team takes a step back and discusses why everything is brand. Is it about having a nice logo or the best visual identity? Is it about blending in with your industry and considering "best practices"? Or is it more than that? Is it opposite to that? We talk about what brand really is - and how emotion-based experiences can have a huge impact on your brand's perception. Join us for this week's discussion!

This week, the Zync team talks about being ready for what comes next - taking a look at a wide range of scenarios. Is your brand ready to rise after a crisis situation? What about societal changes? Economic shifts? Environmental issues? Your ability to communicate and sell to customers in any kind of environment is crucial to your brand's success. Join us for this week's discussion!