This week, we talk about how important branding has become to healthcare. Has the merging of healthcare and tech influenced this change?In the past - outside of the pharmaceutical industry - healthcare hasn't had a huge focus on branding. As we move into the merge of healthcare, wellness and tech (wearables, new elements of healthcare, concierge services, etc.), has branding become crucial to its growth and ongoing evolution? Has the pandemic had a big influence on this change? Where do...