Branding – The Mentors Radio

In this episode of THE MENTORS RADIO, Host Dan Hesse talks with Jim Steeg, known publicly as “Mr. Super Bowl” and credited with transforming the Super Bowl from a singular championship to a multi-day extravaganza. While many books have been written about Super Bowl games, never has one been written about how the Super Bowl itself became the greatest sporting event created in the twentieth century. Only one person can tell that story definitively, and that is Jim Steeg, who joins host Dan Hesse to give The Mentors Radio show audience a sneak peak into his upcoming book.   Publicly known as “Mr. Super Bowl,” Jim spent almost four decades at the upper-most management levels in professional football, twenty-six of those years leading the NFL’s Special Events Department. During that time, he transformed the Super Bowl from a simple singular championship football game into a multi-day entertainment, marketing, and media extravaganza, as well as a beloved “national holiday.” In his book, entitled Super!, Jim chronicles the history, growth, and behind-the-scenes making of the Super Bowl, with lessons from which we can all learn, including how to build a lasting institution. Currently a consultant across both collegiate and professional sports, Steeg resides in Chapel Hill, North Carolina. In his yet-to-be-released book, Super!, Jim chronicles the history, growth, and behind-the-scenes making of the Super Bowl over his tenure, with many never-before-told stories, humorous anecdotes, and poignant moments. He takes readers behind the NFL’s velvet rope on Super Bowl Sunday, as well as the days, months, and years leading up to kickoff. He lets you in on the brainstorming, decision making, politics, issues, and problem-solving that go along with being the one man in charge of the world’s biggest one-day event. Sharing keen observations, revealing moments and thought-provoking conversations with an impressive who’s who of the NFL, sports, entertainment, television, government, and politics, Jim Steeg joins Dan to pull back the curtain for the first time.

JIM STEEG:

In this episode of THE MENTORS RADIO, Host Tom Loarie talks with Dr. Rick Eigenbrod, noted executive psychologist, Vistage International Chair and best-selling author, about what happens when achievement becomes an obsessive trap. They examine the illusion of “happily ever after,” the disorientation that strikes when you reach the top, and what comes next when you finally get what you want. From our earliest childhood, every fairy tale feeds us the same seductively simple script: Conquer the obstacle, rescue the prize, slay the dragon, and you will live “happily ever after.” In our adult lives—especially in corporate America—that myth gets rebranded into the grand narrative of success: sacrifice everything, hit your numbers, achieve status, sell your business or reach the top of the ladder, and all your problems will vanish. Yet, countless leaders arrive at that finish line only to discover the fairy tale is a delusion. When the goal is finally achieved, the celebration fades, and what follows is often an unexpected, terrifying void: an abrupt loss of structure, meaning, and identity. Dr. Rick Eigenbrod brings a rare and powerful perspective to this dilemma: He holds a Ph.D. in Clinical Psychology and began his career teaching abnormal psychology and directing student mental health at University of California Davis. He went on to spend more than twenty (20) years as a Vistage International Chair, leading CEO peer groups and addressing more than 500 Vistage groups nationwide as a premier resource speaker. In addition, Rick has guided enterprise leadership development and cultural change inside global titans such as Google, AT&T, United Healthcare, and the Hewlett Foundation. Dr. Eigenbrod co-authored the influential Yale School of Management case study, “What’s Next? The Entrepreneur’s Epilogue and the Paradox of Success“, and is the author of the definitive book on this exact transition: “What Happens When You Get What You Want?” LISTEN TO the radio broadcast live on iHeart Radio, or to “THE MENTORS RADIO” podcast any time, anywhere, on any podcast platform – subscribe here and don’t miss an episode!

DR. RICK EIGENBROD:

In this episode of THE MENTORS RADIO, Host Tom Loarie talks with Lifang He, a global tech brand strategist and marketing leader who is known for her more than 20 years experience launching record-breaking, popular tech innovations that include Apple’s iPhone and more. Data shows that up to eighty percent (80%) of technology ventures fail—not because their technology doesn’t work, but because they fail to drive consumer adoption. Why? We dive deep into the engine room of the modern tech economy to explore how great ideas actually win hearts, minds, and lasting market share. Too many business builders treat branding as a superficial creative mask to be slapped onto a product at the very end of its development cycle. Our guest today—Lifang He—argues that this exact mistake is what kills promising products and drains investor capital. She should know. A standout global brand strategist and tech marketing leader, Lifang He brings nearly twenty years of masterclass experience driving go-to-market excellence for the world’s most influential market leaders. She grew up as a competitive athlete in China, stepped into the advertising arena with Wieden+Kennedy on the Nike business, and after moving to the U.S., landed inside Apple’s dedicated global advertising agency, Media Arts Lab, where she helped orchestrate multiple global iPhone launches and worked on the historic “Shot on iPhone” campaign. From there, she built categories at Amazon, scaled product ecosystems at Ring, and directed brand integration for Amazon Pharmacy. Her career has been defined by building products and brands that scale fast and deliver results. She has earned industry recognition such as a Cannes Lions Grand Prix Award, a Fastest Growing Brands Award, and a Jay Chiat Award for Strategic Excellence. She now leads a consultancy specializing in brand strategy, product innovation, and go-to-market. Lifang is also the author of the brilliant new guide, Brand Power Built In: How Tech Products Really Win Hearts and Minds. LISTEN TO this radio broadcast live on iHeart Radio, or go to “THE MENTORS RADIO” podcast any time, anywhere, on any podcast platform – subscribe here and don’t miss an episode!

LIFANG HE:

In this episode of THE MENTORS RADIO, Host Dan Hesse talks with NFL Commissioner Roger Goodell, who, in two decades as Commissioner, has built the NFL into a sports, media and cultural leader—growing the NFL to be not only America’s, but the world’s top sports league, with 13 of the world’s 20 most valuable teams being NFL teams. Ninety-three (93) of the top 100 rated programs on American television were NFL games. Starting as an intern for Commissioner Pete Rozelle in the early ’80s, Roger became the league’s first Chief Operating Officer, and he succeeded Commissioner Paul Tagliabue as Commissioner in 2006. Roger has focused on strengthening the game for players and fans alike. He prioritized improving player health and safety through new rules and better equipment, driving down concussions and other major injuries. Under his leadership, the NFL has secured consecutive, ten-year transformative collective bargaining agreements with the NFL Players Association, allowing the league to grow and thrive, enhancing pay and benefits for current and retired players and ensuring decades of labor peace. In 2021, he negotiated long-term media agreements with CBS, ESPN/ABC, FOX, NBC and Amazon, which brought Thursday Night Football to a streaming platform for the first time. He has since spearheaded groundbreaking deals with YouTube for NFL Sunday Ticket and Netflix for the NFL’s Christmas games, reaching a generation of younger fans. Under Roger’s leadership, an increasing number of regular-season games are played outside of the US, and he’s supported the rise of flag football globally. He also moved the NFL Draft from New York to cities and fans across the country.

LISTEN TO the radio broadcast live on iHeart Radio, or to “THE MENTORS RADIO” podcast any time, anywhere, on any podcast platform – subscribe here and don’t miss an episode!

ROGER GOODELL:

In this episode of THE MENTORS RADIO, Host Tom Loarie talks with Horst Schulze, the legendary founder of the Ritz-Carlton hotel group, and author of Excellence Wins, as he shares his humble and amazing story of how – and why – he set the gold standard for customer service that ultimately led to the creation of the most iconic hotel brand in the world… and it all began with a dream at age five! Horst began his illustrious career as a busboy. How did he end up founding the Ritz-Carlton? What did he learn about leadership, business structure, people management, genuine motivation, financing and surviving amid brutally tough times? All these lessons and learnings—and more—are packed into this episode. LISTEN TO the radio broadcast live on iHeart Radio, or to “THE MENTORS RADIO” podcast any time, anywhere, on any podcast platform – subscribe here and don’t miss an episode!

HORST SCHULZE:

“Industry luminaries regard Horst Schulze as the leading hotelier in the world, but his influence extends far beyond the hospitality business.”

—Dr. Tim Irwin, New York Times bestselling author and leadership authority

In this episode of THE MENTORS RADIO, Host Dan Hesse talks with Chris Cillizza, an American political analyst, journalist, and digital media creator. He is best known for his sharp, accessible breakdowns of U.S. politics. He now runs a popular YouTube channel and publishes on Substack, where he explains political news in clear, engaging terms. In his latest book, Power Players: Sports, Politics, and the American Presidency, Chris takes a non-partisan and fascinating approach to understanding leadership. Instead of just studying presidents as politicians, he looks at them as athletes, competitors and fans, and uncovers what sports reveals about their leadership traits. His insights apply to all leaders, whether in business, entrepreneurship, at home or in a volunteer capacity. Absolutely fascinating and insightful!  LISTEN TO the radio broadcast live on iHeart Radio, or to “THE MENTORS RADIO” podcast any time, anywhere, on any podcast platform – subscribe here and don’t miss an episode!

CHRIS CILLIZZA:

In this episode of THE MENTORS RADIO, Host Dan Hesse talks withAndy Beckstoffer, named “the most powerful grapegrower by Wall Street Journal and the Wine Spectator. Few people have played a more pivotal, pioneering role in Napa Valley’s evolution into a world class wine region than Andy Beckstoffer, who owns Beckstoffer Vineyards. Beckstoffer Vineyards includes six Napa “Heritage sites” which consistently produce some of the best wines in the world, being awarded 100 point scores year after year. Perhaps most notably, Andy introduced an innovative and radical new grape pricing structure in 1976, which created a major and lasting shift in how the California wine industry views the importance of wine growers and grape quality. The Wall Street Journal and the Wine Spectator have both named Andy Beckstoffer the “Most Powerful Grapegrower.”  In 1975, at age 35, Andy was a founding Director and the second President of the Napa Valley Grapegrowers Association. He and his wife of 60 years, Betty Beckstoffer, were honored as St. Helena’s “Citizens of the Year” and Andy has been named Grower of the Year three times, by three different organizations. He was also named Agriculturalist of the Year twice. In 2007, Andy received the Wine Industry Leadership Award, the first ever United States Congressional Wine Caucus Commendation, and in 2010, he was inducted into the Vintners Hall of Fame.   LISTEN TO the radio broadcast live on iHeart Radio, or to “THE MENTORS RADIO” podcast any time, anywhere, on any podcast platform – subscribe here and don’t miss an episode!

SHOW NOTES:

ANDY BECKSTOFFER:

In this episode of The Mentors Radio, Host Tom Loarie talks with Michael Collopy, one of the preeminent portrait photographers of our time — a man whose camera has revealed the inner soul of saints, world leaders, Nobel Peace laureates, and some of the most recognizable entertainers on the planet. Over 45 years, he has photographed six U.S. presidents, 37 Nobel Peace Prize laureates, and hundreds of global icons — and in the process, he has observed patterns of character, humility, ego, joy, and loneliness that very few people ever get to see up close. Michael Collopy is self-taught, yet mentored by giants like Ansel Adams and Richard Avedon. His life’s work has taken him from Mother Teresa’s streets of Calcutta, to Pope John Paul II in Mexico City, to Nelson Mandela, to the Rolling Stones in Paris, and everywhere in between. In this episode, you’ll discover what Michael has learned about people — about what truly distinguishes the great from the merely famous, the fulfilled from the restless, and the peacemakers from the performers.  LISTEN TO the radio broadcast live on iHeart Radio, or to “THE MENTORS RADIO” podcast any time, anywhere, on any podcast platform – subscribe here and don’t miss an episode!

MICHAEL COLLOPY:

“Michael has consistently shown sensitivity in his work, and it appears that the Muse rests lightly on his shoulder for his work captures the essence of his subjects.”    – DR. MAYA ANGELOU

In this episode of The Mentors Radio, Host Dan Hesse talks with Robert L. Dilenschneider, who has been called “the Dean of American Public Relations Executives,” to discuss his just-released book, his nineteenth, Respect: How to Change the World One Interaction at a Time.   In 1991, Bob formed The Dilenschneider Group, providing strategic advice and counsel to Fortune 500 companies, leading families, and individuals around the world. He is well-known for his experience in fields ranging from mergers and acquisitions, crisis communications and marketing, to government affairs and international media. Prior to forming his own firm, Bob served as the President and CEO of Hill and Knowlton for 15 years. In 2012, he established the Civility in America Lecture Series, featuring many of the nation’s leading thinkers, which provides a perspective on what can be done to restore civility in our Country.  Bob discusses why respecting others and their points of view is so important as well as lessons he learned from his decades leading public relations firms.  LISTEN TO the radio broadcast live on iHeart Radio, or to “THE MENTORS RADIO” podcast any time, anywhere, on any podcast platform – subscribe here and don’t miss an episode!

ROBERT L. DILENSCHNEIDER:

In this episode of THE MENTORS RADIO, Host Dan Hesse talks with Patrick McGee, author of the best-selling book Apple in China, who tells a riveting story about how Apple almost single-handedly built the advanced electronics industry in China only to find itself trapped in a relationship with an authoritarian state making ever-increasing demands, and giving Beijing power that could be weaponized. Even though China’s immense domestic market is hard to resist, this is a cautionary tale for listeners thinking about doing business in China and helps explain how China made progress competing against American tech companies so quickly.   Patrick was the Financial Times’ principal Apple reporter from 2019 to 2023, where he won a San Francisco Press Club Award for his coverage. He joined the newspaper in 2013, in Hong Kong, before reporting from Germany and California. Previously, he was a bond reporter at The Wall Street Journal. He has a master’s degree in global diplomacy from SOAS at the University of London, and a degree in religious studies from the University of Toronto.  Listen to THE MENTORS RADIO podcast anywhere, any time, on any platform, including Spotify and Apple, just click here!

PATRICK McGEE: