In this episode of The Way, Ryan McKeen and Brittany Green dive into the fundamental differences between branding and advertising, emphasizing why both are crucial for a successful law firm. They discuss the importance of building strong relationships with clients, providing value without expecting something in return, and how these efforts contribute to long-term business growth.

Ryan and Brittany also share real experiences from members of the Best Era Slack community, highlighting the impact of effective marketing strategies in real firms.

Want to be part of the conversation? Join Best Era for just $1 a day at bestera.io, where you’ll get access to expert insights, valuable resources, and a network of like-minded professionals. Plus, when you join, you’ll receive a free copy of The Way—our guide to running a better, more efficient law firm.

Tune in to learn how to market your firm the right way and start building a brand that truly stands out!