<p>The second in a series of episodes exploring why we dont get the return on investment we once did from adverting. Including the new digital channels. And hopefully, some good suggestions about what we can do about that. </p>

The second in a series of episodes exploring why we dont get the return on investment we once did from adverting. Including the new digital channels. And hopefully, some good suggestions about what we can do about that.

<p>The second in a series of episodes exploring why we dont get the return on investment we once did from adverting. Including the new digital channels. And hopefully, some good suggestions about what we can do about that.&nbsp;</p>

Branding - Why your advertising doesn't work - part 2

The 'Simple Business Manifesto' declares that our businesses and our lives are way too complex. We must work to simplify them at every turn in order to free up our time for more important things, and reduce the stresses in our lives that will surely kill us! 
The problem is, simplicity is the ultimate sophistication, and is ironically one of the hardest things in the world to achieve. 
Featuring author of 'the 'simple business' manifesto' Tony Dowling and guests.

Business

The 'Simple Business Manifesto' declares that our businesses and our lives are way too complex. We must work to simplify them at every turn in order to free up our time for more important things, and reduce the stresses in our lives that will surely kill us! The problem is, simplicity is the ultimate sophistication, and is ironically one of the hardest things in the world to achieve. Featuring author of 'the 'simple business' manifesto' Tony Dowling and guests.

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Branding - Why your advertising doesn't work - part 2

Branding - Why your advertising doesn't work - part 2