What if your stories could build the bridge between fear and trust?

In this episode of The Relational Approach Podcast, Krista Smith brings her lens as both a digital marketing expert and a family caregiver, showing us how real, relational storytelling can transform how we connect with families and communities.

You’ll hear:

• Why authenticity matters more than polished messaging
• How small, shared moments can shift perception and reduce stigma
• How families can become powerful collaborators in telling your care home’s story
• Why the admission process should start with “Tell me about your loved one”

This episode is a beautiful blend of heart and strategy. It's a fresh reminder that the stories we tell (and how we tell them) matter deeply.

Tune in to explore how a relational lens can change how you connect and communicate with your residents' families.

You can learn more about Krista Smith at her website, Linked In: https://www.linkedin.com/in/thekristasmith/ or Instagram

More information about this episode here