<p>Does your employee helpline need a brand that's distinct from your company's? The Integrity Team at Reckitt makes a compelling case for it on today's episode. After finding that their traditional Helpline awareness approach was fading into the background, they made a splash with a brand-new visual identity for their helpline. They share the results, plus Reckitt's vision for a healthier world by 2030.</p>

Does your employee helpline need a brand that's distinct from your company's? The Integrity Team at Reckitt makes a compelling case for it on today's episode. After finding that their traditional Helpline awareness approach was fading into the background, they made a splash with a brand-new visual identity for their helpline. They share the results, plus Reckitt's vision for a healthier world by 2030.

Branding Your Helpline: How the Integrity Team from Reckitt Did It

YOU are at the center of the movement to move ethics to the center of business, and build a better world in the process—but you're not alone. Join hosts Tom Fox and Philip Winterburn as they unpack the big ideas of ethics and compliance, in the context of today's big news stories.

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Branding Your Helpline: How the Integrity Team from Reckitt Did It

Branding Your Helpline: How the Integrity Team from Reckitt Did It