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Branding Yourself to Own Your Power and Value with Betsy Jordyn
Branding is about actively influencing how people think and feel about you. It means taking control of your value, making sure that what people perceive as your worth reflects who you really are and what you can offer. To do this, brand activation involves creating memorable experiences across each customer touchpoint so that their opinion of who you are lines up with your true identity and capabilities.
In this episode, Betsy Jordyn talks about her journey to becoming a successful entrepreneur in the branding space. She dives into the importance of brand activation and defining your value in order to set yourself apart from others.
Snapshot of the Key Points from the Episode:
[01:44] How Betsy got to do what she does today in her business.
[05:36] Making money from who you are and your passion.
[09:48] The connection between branding and being paid your worth.
[14:06] The importance of online presence in the present age.
[19:30] The subcontractor model and how to get smart around it.
[22:14] Branding yourself, owning your power, and manifesting your value.
[28:03] How to create a selling strategy that is relevant to your audience.
[32:59] Marketing and sales and how to overcome rejection and fear.
About Betsy Jordyn -
Betsy Jordyn is the founder and CEO of Betsy Jordyn International, a boutique branding firm that offers personalized mentoring and end-to-end creative design services to help high-achieving, purpose-driven entrepreneurs build profitable consulting and coaching businesses that they love.
Betsy is also the host of the weekly Enough Already podcast, blog, and YouTube channel, with over 300 episodes. Through her company and her content, she is on a mission to empower accomplished professionals to make the shift from success to significance and achieve their full potential in their careers and in their personal lives.
How to connect with Betsy Jordyn:
Website: https://www.betsyjordyn.com/media
LinkedIn: https://www.linkedin.com/in/betsy-jordyn/
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)
After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.
She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.
She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine. Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068
Grab Ann's free Masterclass at http://www.expertinyou.us
(0:00) Introduction and Guest Introduction: Betsy Jordyn
(5:35) Transitioning from Corporate to Owning a Business
(10:00) The Impact of Branding on Client Perception and Pricing
(15:53) The Importance of a Strong Online Presence
(21:31) Understanding and Meeting Client Needs
(25:20) Proposal and Pricing Strategies
(29:01) Maximizing Client Value and Integrating Partnerships
(34:30) Aligning Business Model with Personal Expertise
(38:25) Contacting Betsy Jordyn and Embracing Authenticity in Business
(44:56) Teaser for Future Episode and Listener Engagement
(46:06) Sponsor: Free Training at expertinyou.us
View all episodes
By Ann Carden
5
1010 ratings
Branding is about actively influencing how people think and feel about you. It means taking control of your value, making sure that what people perceive as your worth reflects who you really are and what you can offer. To do this, brand activation involves creating memorable experiences across each customer touchpoint so that their opinion of who you are lines up with your true identity and capabilities.
In this episode, Betsy Jordyn talks about her journey to becoming a successful entrepreneur in the branding space. She dives into the importance of brand activation and defining your value in order to set yourself apart from others.
Snapshot of the Key Points from the Episode:
[01:44] How Betsy got to do what she does today in her business.
[05:36] Making money from who you are and your passion.
[09:48] The connection between branding and being paid your worth.
[14:06] The importance of online presence in the present age.
[19:30] The subcontractor model and how to get smart around it.
[22:14] Branding yourself, owning your power, and manifesting your value.
[28:03] How to create a selling strategy that is relevant to your audience.
[32:59] Marketing and sales and how to overcome rejection and fear.
About Betsy Jordyn -
Betsy Jordyn is the founder and CEO of Betsy Jordyn International, a boutique branding firm that offers personalized mentoring and end-to-end creative design services to help high-achieving, purpose-driven entrepreneurs build profitable consulting and coaching businesses that they love.
Betsy is also the host of the weekly Enough Already podcast, blog, and YouTube channel, with over 300 episodes. Through her company and her content, she is on a mission to empower accomplished professionals to make the shift from success to significance and achieve their full potential in their careers and in their personal lives.
How to connect with Betsy Jordyn:
Website: https://www.betsyjordyn.com/media
LinkedIn: https://www.linkedin.com/in/betsy-jordyn/
About the Host:
Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs.
With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur’s and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.
After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)
After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.
She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.
She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine. Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.
How to Connect with Ann Carden:
Website: https://anncardencoaching.com
Linkedin: http://www.linkedin.com/in/business-consultant-coach
Youtube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068
Grab Ann's free Masterclass at http://www.expertinyou.us
(0:00) Introduction and Guest Introduction: Betsy Jordyn
(5:35) Transitioning from Corporate to Owning a Business
(10:00) The Impact of Branding on Client Perception and Pricing
(15:53) The Importance of a Strong Online Presence
(21:31) Understanding and Meeting Client Needs
(25:20) Proposal and Pricing Strategies
(29:01) Maximizing Client Value and Integrating Partnerships
(34:30) Aligning Business Model with Personal Expertise
(38:25) Contacting Betsy Jordyn and Embracing Authenticity in Business
(44:56) Teaser for Future Episode and Listener Engagement
(46:06) Sponsor: Free Training at expertinyou.us
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