MarketingProfs Founder and CEO, Allen Weiss, talks with BrandingBusiness Founding Partner, Ryan Rieches, about how MarketingProfs came to be, and how modern marketers are using branded content and training to stay ahead of the competition.

Bennet Bayer, Global CMO for Huawei, the largest telecommunications equipment maker in the world, talks with BrandingBusiness’ Director of Strategy in New York, Andrea Fabbri.  The two discuss innovation and marketing principles with real-life examples from Mr. Bayer’s extensive experience with some of the top B2B brands. 

Founding Partner of Design at BrandingBusiness, Michael Dula, speaks with world-renowned designer Paul Wearing. The two discuss art, and what it is like to work with both B2C and B2B clients from the start of a project through the final vision.

Featured in this episode of Expert Opinion, author and President at Epsilon, Andy Frawley talks about the “why” behind his newest book, Igniting Customer Connections.  Learn about atomic moments of truth, and hear Andy’s insights with a new approach to marketing and capturing and retaining customers in the digital age.

In this episode, BrandingBusiness Founding Partner Ryan Rieches speaks with Portia Mount, Senior Vice President, Global Marketing and Chief of Staff at the Center for Creative Leadership.  CCL is a global organization specializing in leadership development with headquarters in the US and campuses in the Americas, Europe and Asia.  The two discuss the recent rebranding process that the organization underwent: the challenges and the rewards that come with re-branding a long-standing organization with strong traditions and passionate and loyal colleagues. 

Founding Partner Ray Baird speaks with Andrea Fabbri, BrandingBusiness’ newly hired Director of Strategy for New York.  Andrea shares insights into the challenges facing both clients and agencies today engaged in rebranding efforts.  The two discuss the importance of differentiation, establishing a clear vision, and why the brand experience plays a major role in business success.

BrandingBusiness Founder Ryan Rieches speaks with Jay Baer, author of  Youtility: Why Smart Marketing is About Help Not Hype.  Listen as Jay shares his thoughts on content marketing, using social media to effectively share your content, and the benefits of sharing “helpful” content to build relationships and your brand.

In this episode of Expert Opinion, BrandingBusiness Founding Partner Ray Baird talks with Joel Beckerman, Founder and Lead Composer at Man Made Music.  Sonic branding has become an integral piece in a comprehensive brand strategy, creating an experience that establishes an emotional connection.  Listen as Beckerman explains how the sonic brand strategy is developed and created to help B2B brands stand the test of time.