Unscripted Small Business

Brandon Barnum: Why Referrals Matter and How to Read Anyone's Personality in 90 Seconds

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In this engaging conversation, Abbey Crane interviews Brandon Barnum, known as the 'King of Referrals.' Brandon shares his inspiring journey from struggling financially to becoming a successful figure in the mortgage industry, emphasizing the importance of referrals in business. He discusses mindset shifts, strategies for building referral partnerships, and effective networking techniques, especially for introverts. The conversation also touches on the role of community in business, the balance between automation and personal touch in follow-ups, and the future of AI in relationship building. Brandon concludes with valuable insights on asking for referrals and the importance of trying new things to succeed.

 

Takeaways:
  • Brandon Barnum's journey from $20K to $200K in income.
  • The significance of referrals in B2B sales.
  • Building reciprocal referral partnerships is crucial.
  • Networking events should be approached strategically.
  • Understanding personalities can enhance networking effectiveness.
  • Community engagement is vital in a digital landscape.
  • Follow-up is key to maintaining relationships.
  • Automation should complement personal outreach.
  • AI is transforming relationship building in business.
  • Asking for referrals is essential for growth.

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    Resources Mentioned: 

    Buy Brandon's book, Raving Referrals here! 

    Why They Buy 

    The One Minute Millionaire

    The Gap and the Gain

    ravingreferrals.com

    hoa.com

    ...more
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    Unscripted Small BusinessBy Abbey Crane