Brandon Dendas, Owner and Marketing Director at Convirtue. They specialize in helping independent insurance agents grow through content marketing and SEO. They're also now starting to work on LEO: Large Language Model Optimization. You heard it here first (July 2025)! Their approach is different, instead of being top-of-funnel demand gen focused, they optimize bottom-of-funnel transactional content. They focus on people who know what they need and what they created works exceptionally well on Google. Now they're changing that approach to make sure it works with LLMs also.

Brandon Dendas: https://www.linkedin.com/in/brandondendas/
Convirtue: https://www.convirtue.com/

Video Version: https://youtu.be/7pHSC7dAzZ4