In this episode, Brandon Willey joins the podcast to talk about how Hownd helps attractions improve their guest experience and increase their per capita spend. We discuss how attractions were able to navigate the first wave of COVID lockdowns through Hownd’s support voucher program, and also how consumers were protected if they were unable to have their voucher fulfilled. Brandon shares amazing insights into how technology should be woven into the guest experience to create more personalized interactions, but not to replace the human element. We cover how Hownd collects feedback from both clients and from the customers of clients to regularly innovate and improve the product, and why the first 10 minutes of a guests’ visit is the most critical. Lastly, Brandon shares why delivering meaningful value is the most important aspect of his guest experience philosophy.