Greg Mohr welcomes Brandon Wilson from Rock Box Fitness, who shares his journey into franchising and the unique concept behind Rock Box Fitness. They discuss the franchise's support system, the importance of Net Promoter Score, ideal franchisee traits, daily operations, ownership models, and current fitness industry trends.

(0:00) Introduction of guest Brandon Wilson from Rock Box Fitness

(1:10) Brandon Wilson's background and journey into franchising

(1:38) Overview of Rock Box Fitness concept

(2:42) Origin story of Rock Box Fitness

(4:30) Franchise support system details

(8:19) Discussion on Net Promoter Score and its significance

(9:54) Traits of an ideal franchisee for Rock Box Fitness

(12:23) Day in the life of a Rock Box Fitness franchisee

(14:21) Single unit vs. multi-unit ownership and area developer program

(18:12) Current trends and recovery in the fitness industry