Greg Mohr chats with Roger Martin, CEO and co-founder of RockBox Fitness and beem® Light Sauna, about his journey in franchising. They discuss the growth of RockBox Fitness, the significance of hands-on experience for franchisors, and selecting the right franchisees. The episode covers executive vs. full-time franchisee models, marketing strategies, employee recruitment, and real estate negotiations. Roger offers tips on prelaunch, membership growth, daily operations, and using AI for lead nurturing. They also touch on owner involvement, growth plans, RockBox's fitness model, and strategies to boost customer relationships and tackle competition and economic challenges.
https://thrivemorebrands.com/
https://linktr.ee/thrivemorewithrogermartin
https://realrogermartin.com/
(0:00) Introduction of guest Roger Martin, CEO and co-founder of RockBox Fitness and BeamLite Sauna
(0:47) Roger Martin's background in franchising
(2:42) The inception and expansion of RockBox Fitness
(4:19) The role of hands-on experience for franchisors
(6:29) Identifying the right franchisees
(8:37) Comparing executive and full-time franchisee models
(12:18) Marketing techniques for franchise success
(16:55) Support in employee recruitment and training
(18:38) Guidance on real estate and lease negotiations
(21:42) Strategies for prelaunch and membership growth
(23:32) Shifting from prelaunch to daily operations
(24:25) Implementing AI for customer lead nurturing
(25:05) The impact of owner involvement on franchise performance
(26:04) Growth trajectories for RockBox and Beam
(27:24) RockBox's holistic fitness model
(29:14) Enhancing customer relationships
(29:43) Addressing concerns of competition and economic challenges
(32:41) The importance of self-investment in franchising
(32:55) Resources for learning more about Roger Martin's franchises