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The "TikTokification" of retail - live streaming from mobile devices direct to consumers.

Product videos distributed across social media, with purchases taking place on site or in e-stores like Shopify.

Is off line retail dead?

Eitan Koter,  Co-CEO of Vimmi, explains are driving 50%+ conversion rates on live shopping events.

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https://vimmi.net/

Recommended Reading: "Marketing for Supervillains" by Jesse James

Buyers Into Loyal Fans With Incentives
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