Brands, Beats & Bytes

Album 7 Track 25 - BBB Marketing Awards (Part 1 - Brand Busts)

Welcome to our first annual Brands, Beats & Bytes Marketing Awards for 2025 which are categorized as either Brand “Bangers” or “Brand Busts!”  We thought this would be fun, engaging and where we would also like to hear from you on our Linkedin pages including the BPD LinkedIn page. 

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Album 7 Track 24 - From Bottle Sorter to C-Suite w/Jim Trebilcock

In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with beverage industry legend Jim Trebilcock, the former Chief Commercial Officer and CMO of Dr. Pepper Snapple Group and Keurig Dr. Pepper. This isn't just a marketing conversation; it is a masterclass in resilience and business strategy from a man who started his career sorting bottles and driving a delivery truck in a parking lot.

Jim pulls back the curtain on some of the most pivotal moments in beverage history. He reveals the "Tracks of My Tears" story behind 7UP’s decline against the juggernaut of Sprite, details the high-stakes negotiation where Dr. Pepper almost lost the College Football Playoff sponsorship to Coca-Cola , and shares the humbling lesson of his biggest product failure, 7UP Gold.

Packed with hard truths about the "self-inflicted" irrelevance of modern CMOs and the dangers of the "LinkedIn Factor," this episode is essential listening for anyone who wants to understand the art of the deal, the science of execution, and the power of humble leadership.

Key Takeaways: 

• The "Ground Up" Advantage
• The 7UP vs. Sprite Case Study
• The "Self-Inflicted" CMO Crisis
• The "LinkedIn Factor"
• A Billion-Dollar Negotiation Lesson
• Embracing Failure

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Album 7 Track 23 - The Alleyoop Advantage w/Gabe Lullo

In this episode of Brands, Beats & Bytes, the Brand Nerds sit down with Gabe Lullo—CEO, storyteller, and music lover—to unpack what truly brings marketing and sales into harmony. Gabe shares sharp insights on leadership, storytelling, and why marketers must understand the sales call. DC delivers one of the show’s most memorable reflections, comparing Gabe’s business brilliance to Jimmy Page’s iconic guitar licks—precise, rhythmic, and unforgettable. Packed with wisdom, personal lessons, and practical takeaways, this conversation is a masterclass in aligning teams, communicating with impact, and using stories to drive meaningful connection and momentum.

Key Takeaways: 

• Marketing & Sales Must Operate as One
• Deliver Hard News Objectively
• Marketers Should Listen to Sales Calls
• Treat “No” as Data, Not Defeat
• Build the Process Manually Before Adding Tech
• Communicate in a Simple, Repeatable Framework

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Album 7 Track 22 - Crafting Content for the World w/Shaheen Samavati

In this episode of Brands, Beats & Bytes, we sit down with Shaheen Samavati, a journalist-turned-entrepreneur, to explore the fearless choices and lessons that shaped her career. From navigating early missteps in translation projects to launching her own company, Shaheen shares how saying “yes” before knowing the outcome, owning your mistakes, and staying true to your voice can create powerful opportunities. Tune in for a candid conversation about storytelling, mentorship, and building a brand with courage and clarity.

Key Takeaways: 

• Pull People In with Storytelling
• Create the World Before the Story
• Mentorship Matters
• Own Your Mistakes
• Fearlessness and Taking the Leap

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REMIX: Album 7 Track 14 - Authenticity Over Algorithm w/Jeff Crow

Brand Nerds, Brand Nerds, Brand Nerds — we are back from our summer hiatus and we missed ya'll! 
Today's guest is considered both friend and family - so you know it's a good one. Former Coca-Cola alum, Jeff Crow joins us today to share what he's learned throughout his career with details from his time working with the legendary Kobe Bryant, alongside our own DC, to his current role at TapMango. A strong episode to come back from our summer break - enjoy! 

Here are a few key takeaways from the episode:

• Being Consumer Focused
• Learning Confidence
• Surround Yourself with Good People
• Always Prioritize Your Family & Loved Ones
• Being a Five Tool Business Person
  • Growth-Based Decision Making
  • P&L Management
  • Brand First
  • Managing in Every Direction
  • Data-Informed Decision Making

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Album 7 Track 21 - What's Poppin? Jeep…Sex and/or Family Friendly?

We are back in the virtual building with a special episode of Brands, Beats, & Bytes - What's Poppin' Edition. Today we are diving into the recent Jeep/Wagoneer marketing tactic - Sex and/or Family friendly vehicle?

We'd love to hear your thoughts - find us on social media and drop us a comment! 

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Album 7 Track 20 - Brands, Meet Humanology w/Ivan Juzang

In this thought-provoking episode of Brands, Beats & Bytes, the Brand Nerds sit down with Ivan Juzang, founder of MEE Productions, to explore how heart and humanity drive meaningful impact in marketing, storytelling, and social change.

Ivan shares lessons from his unique journey—bridging private and public sectors, blending technology with “humanology,” and using emotional connection to make brands and messages resonate deeply. From his early work crafting shareable film trailers for New Line Cinema to developing campaigns that spark authentic word-of-mouth in underserved communities, Ivan unpacks how behavior change happens in a social context—and why marketers must understand the environments their audiences live in.

Hosts Darryl “DC” Cobbin and Larry Taman reflect on key takeaways, including:

• Leading with purpose, not money.
• Building emotional connection between brands and audiences.
• Balancing data-driven strategy with empathy and integrity.
• The importance of humanology in brand and marketing

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REMIX: Album 2 Track 4 – Tim Spengler, President M1 US, Former Worldwide CEO of Magna Global, President Initiative, President of Content Marketing and Revenue, I Heart Media and overall Media Maven who has seen it all from both the agency side and the content/client side.

Hey Brand Nerds! Filled with stories and challenging the hosts like no other, you go Tim! His foundation is the wonderful encouragement provided by Tim’s Mom, Roseann Spengler (Yes, encouragement is powerful, see Album 2 Track 1 with James Brown Founder of EncouragementX for more). Not sure about the Tom Carvel bump as a kid, but wow, what a fun, informative and entertaining show! 

Please enjoy this track and learn about a variety of topics highlighted by:

• “You can only tie me in honesty, you can’t beat me”
• TV 3.0
• Changing jobs, you start over, they don’t know who you are and they don’t care- best way to handle it…
• Being a student of it all, always…
• Where you are says a lot about who you are

#timspengler #marketing #branding #advertising #media #mediamaven #m1

REMIX: Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake

Brand Nerds! We have a seasoned marketer in the building today! Bianca Blake is bringing her career experience to the conversation that will make you consider how you are approaching marketing, the power of a community, and the grit and confidence it takes to make it as an entrepreneur. 
From her time in corporate America to her impact in Sub-Saharan Africa - Bianca has experienced a thing or two and she's here to share it with you. 
An episode that you don't want to miss. Check-it out! 

Album 7 Track 19 - Mentorship, Marketing, and Mastery w/Bill Pearce

Brand Nerds, welcome back to Brands, Beats, & Bytes! While LT may have met today's guest at an MLB game - he's a true Brand Nerd at heart and has brought the jew-els to today's episode.
Bill Pearce has a background of CPG, brand and marketing, and is now leading the future through education. We know you'll enjoy getting to know Bill just as much as we did! 

Here are a few key takeaways from the episode:

• Build brand first. 
• Know your X factor. 
• Remember: less is more.
• Be a mentor who listens.
• The Importance of setting clear rules.
• Don’t confuse tactics with brand.
• Prioritize balance.
• Be bold, not lukewarm. 

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