Welcome to Marketing Brew Weekly! This week, we’re discussing the burger drama and the way each brand is responding to the McDonalds CEO taking a “big” bite from their new Big Arch burger. Burger King, Jack in the Box and even Freddy’s jumped in by handing execs their own products to show off just how big their bites can be. But are consumers on board – and hungry for burgers? 

00:00: Intro 

01:56: Reacting to the McDonald’s CEO video

03:55: The burger drama is getting weird

06:27: Backlash to the video

09:48: What are the pros and cons and other examples 

11:24: Sassy social media

15:00: Campaigns aligning with brand identity

16:09: How will McDonald’s react

17:24: Why this happening on social matters 

19:32: Not all CEOs are made for social 

This episode is presented by Disney Campaign Manager. For more information: https://www.disneycampaignmanager.com/

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Learn more about your ad choices. Visit megaphone.fm/adchoices