McDonald’s SA believes that the film and television industry provides an ideal opportunity to challenge conventional thinking. It is brands like ours that give the industry the opportunity to hone their skills, practising the art of condensed powerful story-telling through commercials.” says Daniel Padiachy, Chief Marketing Officer for McDonald’s SA. As the headline sponsor of the South African Film and Television Awards (SAFTA), McCafé, the lifestyle coffee product offering by McDonald’s South Africa would like to congratulate all the 2017 nominees.

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On today's show, we look at unpacking why investing in CI will influential for your brand.
A company that invests in corporate identity indicates that it is here to stay. It sends a message that the company is serious about being successful. It gives the customer a sense of trust.

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We look at Sustainability in Branding, Family originated brands, content media & social media marketing, logos and all the other important branding elements that make their brands a success and ultimate contribute to the company bottom line.

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We look at brands who have successfully evolved within branding their strategies and came up with innovative ways to brand their organisations. We will look at Sustainability in Branding, Family originated brands, content media& social media marketing, logos and all the other important branding elements that make their brands a success and ultimate contribute to the company bottom line.

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The second edition of Brands of Africa unpacking the benefits of using social media as part of the integrated marketing strategy, including a look at the biggest PR failures on social media by some of the worlds biggest and smallest companies such as KFC, Twitter, Bic and Blackberry.

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benefits and importance of digital marketing: Beyond SEO and AdWords! Nowadays, customers have access to information any time and any place they want or need it. Thanks to the Internet and globalization, most people on the globe are able to access the information via computers, tablets or mobiles

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