Have you ever been in a position where you had to choose between the corner Starbucks and your local black, queer and veteran-owned coffee shop? Actually, let’s rephrase the question: do you know where the local black, queer, veteran-owned coffee shop is in your neighborhood? This episode of Brands Unbridled examines matters just like this with IB Majekodunmi, founder of Refine Collective—a community that makes it easy to identify and support minority and women-owned businesses + freelancers. In this conversation, IB shares how recognizing a gap between the growing purchasing power of people of color, women and members of the LGBTQ+ community led to a digital network that provides consumers the opportunity to easily locate and buy from the underrepresented, in addition to cultivating a network for business owners.