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BrandTherapy
BrandTherapy episodes
- BrandTherapy #7: On-Brand vs Off-Brand Decisions
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!
In This Episode
Most inconsistent decisions aren’t caused by lack of effort—they’re caused by lack of clarity. When you pair a vivid vision with brand positioning, decisions become more consistent and easier to make. Instead of reacting in the moment, you can evaluate choices through simple filters that keep your business aligned.
About BrandTherapy
BrandTherapy is a series of short audio notes from Andy Brenits, fractional Chief Brand Officer and principal of Brenits Creative. Originally shared with a private circle of clients, business owners, and partners, these perspectives on brand, marketing, and business growth are later released publicly.
Explore more insights and subscribe to On-Brand/Off-Brand at https://brenits.com.
4 min - BrandTherapy #6: The Internet Is Bigger Than Our Echo Chambers
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!
In This Episode
Most businesses concentrate their marketing efforts in the platforms that feel familiar. But attention doesn’t always follow comfort. In this BrandTherapy episode, I explore why LinkedIn isn’t the center of the internet, what Reddit’s ranking reveals about audience behavior, and how to think more strategically about the role each channel plays in your marketing stack.
About BrandTherapy
BrandTherapy is a series of short audio notes from Andy Brenits, fractional Chief Brand Officer and principal of Brenits Creative. Originally shared with a private circle of clients, business owners, and partners, these perspectives on brand, marketing, and business growth are later released publicly.
Explore more insights and subscribe to On-Brand/Off-Brand at https://brenits.com.
4 min - BrandTherapy #5: Why “meh” Super Bowl ads still work
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!
In This Episode
Why Super Bowl ads still work—even when they’re forgettable. A strategic look at brand awareness, promotion, and how to choose the right marketing effort for the moment you’re in.
About BrandTherapy
BrandTherapy is a series of short audio notes from Andy Brenits, fractional Chief Brand Officer and principal of Brenits Creative. Originally shared with a private circle of clients, business owners, and partners, these perspectives on brand, marketing, and business growth are later released publicly.
Explore more insights and subscribe to On-Brand/Off-Brand at https://brenits.com.
4 min - BrandTherapy #4: Measuring the Right Thing With Social Media
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!
In This Episode
Social media feels ineffective when goals are unclear. Small businesses often measure the wrong metrics instead of tracking what drives real business outcomes.
About BrandTherapy
BrandTherapy is a series of short audio notes from Andy Brenits, fractional Chief Brand Officer and principal of Brenits Creative. Originally shared with a private circle of clients, business owners, and partners, these perspectives on brand, marketing, and business growth are later released publicly.
Explore more insights and subscribe to On-Brand/Off-Brand at https://brenits.com.
4 min - BrandTherapy #3: A quieter way to close the year
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!
In This Episode
A Start, Stop, Continue list is one of the simplest ways to regain clarity at the end of the year. It helps you choose what to invest in, what to let go of, and what’s already working. And it often leads to calmer, more confident decisions going forward.
About BrandTherapy
BrandTherapy is a series of short audio notes from Andy Brenits, fractional Chief Brand Officer and principal of Brenits Creative. Originally shared with a private circle of clients, business owners, and partners, these perspectives on brand, marketing, and business growth are later released publicly.
Explore more insights and subscribe to On-Brand/Off-Brand at https://brenits.com.
4 min - BrandTherapy #2: Thankfulness and Your Brand Experience
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!
In This Episode
A thoughtful, genuine thank-you is one of the strongest brand signals you can send. It creates emotional loyalty. It strengthens relationships. It builds trust. And it often leads to the kind of word-of-mouth that no ad campaign can buy.
About BrandTherapy
BrandTherapy is a series of short audio notes from Andy Brenits, fractional Chief Brand Officer and principal of Brenits Creative. Originally shared with a private circle of clients, business owners, and partners, these perspectives on brand, marketing, and business growth are later released publicly.
Explore more insights and subscribe to On-Brand/Off-Brand at https://brenits.com.
4 min - BrandTherapy #1: Staying findable in the age of AI
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!
In This Episode
SEO helps Google find you. AEO and GEO help AI find you. Here’s how adding FAQ content keeps your brand visible in the age of AI search.
About BrandTherapy
BrandTherapy is a series of short audio notes from Andy Brenits, fractional Chief Brand Officer and principal of Brenits Creative. Originally shared with a private circle of clients, business owners, and partners, these perspectives on brand, marketing, and business growth are later released publicly.
Explore more insights and subscribe to On-Brand/Off-Brand at https://brenits.com.
3 min
About BrandTherapy
From the publisher's feed
BrandTherapy
Good branding isn't just about how your business looks. It's about making better decisions.
BrandTherapy offers short, practical perspectives on brand,…
marketing, and business growth from Andy Brenits, Brand & Business Growth Advisor and fractional Chief Brand Officer at Brenits Creative.
Each episode explores an idea, challenge, or opportunity to help business owners and leaders recognize what's on-brand, what's off-brand, and what to do next.
Originally shared with a private circle of clients and professional relationships, these audio notes are released publicly afterward.
Learn more at https://brenits.com.