Every business has the exact same opportunity to become the next Nike of its category.

Any brand can do it—and your brand can too. But you need to understand marketing and branding, and how to use them to gain a competitive advantage in a crowded space.

That’s why today, I’m breaking down everything you need to know to start building a brand that counts—and that truly connects with its customers. Just imagine how much easier it would be to grow your business if you knew exactly what to say to make customers choose you over the competition every single time.

Well, that’s what this episode is all about.

Tune in!

Key Takeaways:

• 00:00 Intro
• 01:00 The importance of differentiation 
• 02:40 Purpose-driven marketing 
• 04:51 The founder’s mindset 
• 06:04 The impact of values on consumer decisions 
• 09:05 It’s not about you: storytelling in marketing 
• 15:26 Big ideas and visibility 
• 18:09 Outro

Additional resources:

👉 Steal our Brand Story Blueprint: https://bbhqemailcourse.com/ 

Go to https://www.brandbosshq.com/ and:

🔷 Get a FREE copy of the Secret Weapon Handbook 

🔷 Steal our Brand Story Blueprint

🔷 Book a Discovery Call 

🔷 Unleash your brand’s full growth potential 

Where you can find me: 

🔷 TikTok: https://www.tiktok.com/@brandbosshq/ 

🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/ 

🔷 Instagram: https://www.instagram.com/brandbosshq/ 

🔷 Facebook: https://www.facebook.com/brandbosshq/ 

The Bill Harper Show is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential! 

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