Ever feel like your marketing message isn’t landing? 

You're throwing money at landing pages, but skipping the part where you actually understand how your customers make decisions. In this episode, I sat down with Chris Silvestri, founder of Conversion Alchemy, to talk about why your words aren’t working—and what to do about it.

Chris has this rare blend of engineering logic and copywriting empathy. He’s not just tweaking buttons and headlines; he’s building full-stack messaging systems that help companies convert 20% - 60% higher. 

We unpack his PATH Framework, how to structure research so it actually means something, and why AI won’t save your copy if you don’t know your customer.

You’ll hear how clients are seeing 20–60% lifts in conversion, just by shifting how they talk about what they do, and why that starts way before you write a single line of copy.

If you’re tired of guessing at what to say and ready to build copy that converts instead of just sounding clever, this episode is for you.

Hit play now. Your funnel will thank you.

Key Takeaways:

• 00:00 Intro
• 00:51 The story of Conversion Alchemy 
• 03:08 The PATH Framework 
• 06:07 What most businesses miss 
• 08:36 Research methods and synthesizing data 
• 14:59 AI in copywriting and research 
• 20:50 Future direction and plans
• 22:13 Client success stories 
• 24:29 Outro

—

Learn more about Chris and Conversion Alchemy:

🔷 Website: https://christophersilvestri.com/ 

Go to https://www.brandbosshq.com/ and:

🔷 Get a FREE copy of the Secret Weapon Handbook 

🔷 Steal our Brand Story Blueprint

🔷 Book a Discovery Call 

🔷 Unleash your brand’s full growth potential 

Where you can find me: 

🔷 TikTok: https://www.tiktok.com/@brandbosshq/ 

🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/ 

🔷 Instagram: https://www.instagram.com/brandbosshq/ 

🔷 Facebook: https://www.facebook.com/brandbosshq/ 

Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential! 

Don’t forget to follow so you never miss an episode!

Can your brand grow before it looks the part?

Branducation explores real-world branding challenges and the entrepreneurs behind them. In this episode, I sit down with Will Nitze, founder of IQBAR, a functional food company that scaled into major retail before seriously investing in branding.

Will shares how he negotiated time to build his business while still employed, turned a kitchen prototype into a CPG product, and leaned on execution over aesthetics to gain early traction. This episode pulls back the curtain on the messy, unsexy aspects of brand building and why they work.

We talk about branding as iteration, the tension between design and velocity, and how IQBAR evolved from brain fuel to a broader brain-and-body platform. It’s not about looking polished—it’s about moving product, finding fit, and branding when it counts.

A practical, refreshingly honest episode with one of the sharpest founders in functional food.

Key Takeaways:

• 00:00 Intro
• 00:28 Transitioning from a 9-5 job to entrepreneurship
• 04:26 Building momentum and overcoming challenges 
• 07:40 The importance of asking for help 
• 10:09 It’s harder to be a boss 
• 12:20 Product development and finding manufacturing partners 
• 15:23 Branding and distribution strategy 
• 22:49 What’s next for IQBAR? 
• 24:36 Outro

—

Learn more about Will Nitze and IQBAR:

🔷 LinkedIn: https://www.linkedin.com/in/will-nitze/ 

🔷 Website: https://www.eatiqbar.com/

Go to https://www.brandbosshq.com/ and:

🔷 Get a FREE copy of the Secret Weapon Handbook 

🔷 Steal our Brand Story Blueprint

🔷 Book a Discovery Call 

🔷 Unleash your brand’s full growth potential 

Where you can find me: 

🔷 TikTok: https://www.tiktok.com/@brandbosshq/ 

🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/ 

🔷 Instagram: https://www.instagram.com/brandbosshq/ 

🔷 Facebook: https://www.facebook.com/brandbosshq/ 

Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential! 

Don’t forget to follow so you never miss an episode!

You don’t need more leads—you need better words.

Most entrepreneurs think their pipeline problem is a volume issue. But more often than not, it’s a messaging problem.

You’re chasing new leads when the real gold lies in how you speak to the ones you already have.

In this episode, I sat in on a live coaching session with Justice Anderson, who focuses on sales strategies for service companies. We worked through how just a few tweaks to his elevator pitch could open doors he didn’t even know were there.

You’ll hear how 20 seconds of powerful messaging can lead to better-qualified leads, smoother operations, and better decisions. We also unpack the psychology behind great branding, how most businesses overlook warm leads, and how they can maximize those opportunities.

If you’re tired of chasing cold leads and want to finally convert the warm ones you already have, this one’s for you.

Tune in now!

Key Takeaways:

• 00:00 Intro 
• 00:31 What branding actually does
• 01:18 How to maximize value from every lead
• 05:02 Focus messaging on what customers already care about
• 06:10 The “one thing, three benefits” elevator pitch
• 07:37 Why saying no saves you time and money
• 08:17 How branding shapes operations and hiring
• 10:21 Profit focus sharpens brand messaging
• 11:34 A meaningful brand is more than just a logo
• 12:56 What really drives buyer decisions
• 13:58 How following the crowd can sabotage you
• 15:14 Outro

—

Connect with Justice Anderson: 

🔷 LinkedIn: https://www.linkedin.com/in/thejusticeanderson/

Go to https://www.brandbosshq.com/ and:

🔷 Get a FREE copy of the Secret Weapon Handbook 

🔷 Steal our Brand Story Blueprint

🔷 Book a Discovery Call 

🔷 Unleash your brand’s full growth potential 

Where you can find me: 

🔷 TikTok: https://www.tiktok.com/@brandbosshq/ 

🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/ 

🔷 Instagram: https://www.instagram.com/brandbosshq/ 

🔷 Facebook: https://www.facebook.com/brandbosshq/ 

Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential! 

Don’t forget to follow/subscribe so you never miss an episode!

Most businesses get branding completely wrong.

They focus on logos, colors, fonts, and all the other visible elements that form the wrapper of a brand.

But that’s only a small part of what branding truly is. 

In this episode, Atul Minocha, author, teacher, and fractional CMO with Chief Outsiders, explains why most businesses fail to grasp what branding really means—and how they can fix it. With decades of experience, Atul helps companies move beyond surface-level branding to create authentic identities that resonate deeply with their audience.

Discover why CEOs get branding wrong, why storytelling is the real secret to brand success, and how focusing on human behavior can take your business to the next level. 

Key Takeaways:

• 00:00 Atul’s background and current positions 
• 01:13 Why businesses don’t get brand 
• 03:06 Educating operations-focused leaders 
• 12:07 What should small vs. established brands focus on
• 15:49 Impact of trends and competition 
• 24:50 No one cares about the hammer and nail 
• 27:29 Heinz’s genius branding strategy 
• 32:05 Relevance and innovation in branding 
• 41:37 The role of AI in marketing and branding 
• 50:25 Outro 

—

Connect with Atul Minocha: 

🔷 Website: https://www.atulminocha.com/  

Go to https://www.brandbosshq.com/ and:

🔷 Get a FREE copy of the Secret Weapon Handbook 

🔷 Steal our Brand Story Blueprint

🔷 Book a Discovery Call 

🔷 Unleash your brand’s full growth potential 

Where you can find me: 

🔷 TikTok: https://www.tiktok.com/@brandbosshq/ 

🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/ 

🔷 Instagram: https://www.instagram.com/brandbosshq/ 

🔷 Facebook: https://www.facebook.com/brandbosshq/ 

Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential! 

Don’t forget to follow/subscribe so you never miss an episode!

Most businesses are stuck in the ‘ER’ game—bigger, faster, newer, cheaper… 

But here’s the harsh truth: this approach is killing your business.

Too many brands focus on features, trying to outdo their competition by improving their product. But when you compete on product alone, you’re setting yourself up for failure. Customers don’t remember features—they remember stories. And when your brand is just like everyone else’s, it becomes a commodity. That’s why brand differentiation is so important. 

In this episode, we dive into how to break free from the ‘ER’ trap and stand out in a crowded market. It’s time to shift your focus from product features to solving problems with a unique, emotional story that your customers will connect with. 

Tune in and build a brand that truly stands out! 

Key Takeaways:

• 00:00 Intro
• 00:49 How to stand out in a crowded market 
• 02:17 Real-world examples 
• 05:52 The importance of brand differentiation 
• 05:56 Stop playing the ‘er’ game
• 07:25 Outro

—

Go to https://www.brandbosshq.com/ and:

🔷 Get a FREE copy of the Secret Weapon Handbook 

🔷 Steal our Brand Story Blueprint

🔷 Book a Discovery Call 

🔷 Unleash your brand’s full growth potential 

Where you can find me: 

🔷 TikTok: https://www.tiktok.com/@brandbosshq/ 

🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/ 

🔷 Instagram: https://www.instagram.com/brandbosshq/ 

🔷 Facebook: https://www.facebook.com/brandbosshq/ 

Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential! 

Don’t forget to follow/subscribe so you never miss an episode!

Don’t trust your gut!

Many business leaders confuse gut instinct with strategic insight, resulting in missed opportunities and stagnation… To put it plainly, they fail to move the needle because they don't truly understand their target audience. Sound familiar?

You're not alone. Julia Kinner, founder of the specialized marketing and strategy consulting firm JK & Associates, has worked with countless businesses that claim to “know their customer” but fail to connect with them in a meaningful way. Drawing on her background in telecommunications and consumer research, Julia shows how grounding your approach in actual consumer behavior, rather than assumptions or AI-generated plans, can drive real business growth.

Want to get real results from your marketing strategy? Hit play and find out how Julia’s approach might just be the shift your brand needs.

Key Takeaways:

• 00:00 Intro 
• 00:14 Julia’s background
• 01:05 Challenges in corporate marketing 
• 03:23 Building trust with clients 
• 06:41 Customer back strategy  
• 16:51 The advantages of tailored market research 
• 18:47 The future of AI in business
• 24:18 Social media strategy 
• 27:46 Outro

—

Connect with Julia Kinner: 

🔷 LinkedIn: https://www.linkedin.com/in/julia-kinner/ 

🔷 Website: https://juliakinnerassociates.com/

Go to https://www.brandbosshq.com/ and:

🔷 Get a FREE copy of the Secret Weapon Handbook 

🔷 Steal our Brand Story Blueprint

🔷 Book a Discovery Call 

🔷 Unleash your brand’s full growth potential 

Where you can find me: 

🔷 TikTok: https://www.tiktok.com/@brandbosshq/ 

🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/ 

🔷 Instagram: https://www.instagram.com/brandbosshq/ 

🔷 Facebook: https://www.facebook.com/brandbosshq/ 

Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential!

Don’t forget to follow so you never miss an episode!

How do you market a sex education brand? 

Branducation focuses on interesting brand challenges and the brand leaders who face them. In this episode, we go behind one of the most complex and culturally loaded branding missions out there: MakeLoveNotPorn. This video platform showcases real-world, unscripted sex to challenge the performative myths of mainstream porn.

Abigail Mlinar, Head of Sales at MakeLoveNotPorn, joins us to share how her team is building a movement that educates people on real-world sex, not porn fantasies. She opens up about the brand’s growth with zero ad budget, the daily fight against censorship, and the surprising truths about their audience.

We also explore what happens when branding meets activism, how storytelling and context drive connection, and what success really looks like when you're marketing something this taboo.

A great episode with some really interesting insights from a brand doing the impossible—and making an impact.

Key Takeaways:

• 00:00 Intro 
• 00:18 Abigail’s background and MakeLoveNotPorn 
• 04:14 Audience and data analysis 
• 08:04 Measuring success and cultural influence 
• 10:12 Porn actors joining the movement 
• 11:46 Education by demonstration 
• 13:16 Overcoming marketing limitations 
• 18:03 Brand or cause? 
• 18:46 Storytelling, content creation, and content creators 
• 23:59 Abigail's personal involvement and activism 
• 29:28 Their message to the world 
• 30:44 Outro

—

Connect with Abigail: 

🔷 LinkedIn: https://www.linkedin.com/in/abbymlinar/

Go to https://www.brandbosshq.com/ and:

🔷 Get a FREE copy of the Secret Weapon Handbook 

🔷 Steal our Brand Story Blueprint

🔷 Book a Discovery Call 

🔷 Unleash your brand’s full growth potential 

Where you can find me: 

🔷 TikTok: https://www.tiktok.com/@brandbosshq/ 

🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/ 

🔷 Instagram: https://www.instagram.com/brandbosshq/ 

🔷 Facebook: https://www.facebook.com/brandbosshq/ 

Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential!

Don’t forget to follow so you never miss an episode!

It's not the market, it's not the economy, it's not your competitors, it's you. 

If you're running a business making between $3 million and $15 million a year and you've hit a wall, here's the brutal truth: you're not telling the right story. If you don't fix this now, you'll stay stuck while others fly by.

But there's good news. Once you've learned how to tell the right story, your best customers will actually seek you out, instead of you always having to chase them. And once they're with you, they'll spend more, spread the word on your behalf, and fuel your next stage of growth.

Stick with me for the next few minutes, and I'll show you exactly how to do it!

Key Takeaways:

• 00:00 Intro 
• 00:44 People don’t buy products or services 
• 01:09 Why your business has plateaued 
• 02:16 How to build a powerful brand story 
• 05:16 Recap and outro 

—

Go to https://www.brandbosshq.com/ and:

🔷 Get a FREE copy of the Secret Weapon Handbook 

🔷 Steal our Brand Story Blueprint

🔷 Book a Discovery Call 

🔷 Unleash your brand’s full growth potential 

Where you can find me: 

🔷 TikTok: https://www.tiktok.com/@brandbosshq/ 

🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/ 

🔷 Instagram: https://www.instagram.com/brandbosshq/ 

🔷 Facebook: https://www.facebook.com/brandbosshq/ 

Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential!

Don’t forget to follow so you never miss an episode!

85% of consumers say color is a major factor in their buying decisions.

Leading brands like McDonald’s, Spotify, and Google are well aware of this. They use carefully curated color palettes to spark emotion and build trust. But here's a catch: picking colors at random can actually wind up hurting your brand, especially if they clash, because they wind up sending the wrong message to your target audience. 

So here's how you can use color harmonies to give your brand just the right look and feel. You’ll also learn the 60/30/10 rule for perfectly balanced palettes and discover a free tool that generates endless color combos in seconds.

Tune in! 

Key Takeaways:

• 00:00 Intro 
• 00:32 Exploring different color harmonies 
• 02:10 How to avoid color clashes 
• 03:10 Outro

—

Go to https://www.brandbosshq.com/ and:

🔷 Get a FREE copy of the Secret Weapon Handbook 

🔷 Steal our Brand Story Blueprint

🔷 Book a Discovery Call 

🔷 Unleash your brand’s full growth potential 

Where you can find me: 

🔷 TikTok: https://www.tiktok.com/@brandbosshq/ 

🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/ 

🔷 Instagram: https://www.instagram.com/brandbosshq/ 

🔷 Facebook: https://www.facebook.com/brandbosshq/ 

Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential!

Don’t forget to follow so you never miss an episode!

How did Dollar Shave Club become one of the most successful brands in a commoditized market?

Michael Stutts, the new Chief Brand Officer at Dollar Shave Club, has the answer. The former banker turned branding expert reveals how humor and irreverence helped Dollar Shave Club disrupt the razor industry and stand out from the competition. Despite facing growing pains after corporate shifts and ownership changes, the brand continues to thrive, with Michael and his team working to re-engage customers and stay true to the brand's original ethos.

Michael also opens up about his book, No Room Service at the Psych Ward, which chronicles his mental health journey. He shares the personal and professional lessons he’s learned, including how to balance work and mental health while fostering a culture of support and openness.

Tune in!

Key Takeaways:

• 00:00:00 Intro 
• 00:00:57 The role of storytelling in branding 
• 00:09:57 Becoming the Chief Brand Officer of Dollar Shave Club 
• 00:18:27 Expanding the brand 
• 00:22:57 Performance marketing won’t save you 
• 00:29:39 Why Michael is so excited about his new position 
• 00:34:03 Michael’s book, mental health, and leadership 
• 00:47:47 Tools and strategies for mental health 
• 00:51:43 Disconnecting from technology 
• 01:02:14 Outro 

—

Connect with Michael: 

🔷 LinkedIn: https://www.linkedin.com/in/michaelstutts/ 

Go to https://www.brandbosshq.com/ and:

🔷 Get a FREE copy of the Secret Weapon Handbook 

🔷 Steal our Brand Story Blueprint

🔷 Book a Discovery Call 

🔷 Unleash your brand’s full growth potential 

Where you can find me: 

🔷 TikTok: https://www.tiktok.com/@brandbosshq/ 

🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/ 

🔷 Instagram: https://www.instagram.com/brandbosshq/ 

🔷 Facebook: https://www.facebook.com/brandbosshq/ 

The Bill Harper Show is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential! 

Don’t forget to follow/subscribe so you never miss an episode!