Brandwidth On Demand

You probably know the name Rob Barnett from his high─profile stint as President of Programming for CBS Radio, which is just the tip of the iceberg.  Rob Barnett Media is a strategic content partner delivering talent, development & audience to networks, producers & brands. He’s hired and developed A-list talent and launched original series at MTV, VH1, CBS, and Audible/Amazon. He also founded one of the first online studios and networks for ten years: My Damn Channel.

His complete bio and links to some of his impressive creations are in the show notes.

www.brandwidthondemand.com

Ryan Wild is the PD at Emmis Radio’s HANK-FM in Indy.  After an impressive run at Milwaukee’s KTI Country, and Omaha, where he served as operations manager for NRG Media’s Sweet 98, Power 106.9 and The Keg, Ryan shares his views on what ingredients make a winning brand in any size market.

In this episode, Ryan candidly shares his experiences on both sides of the radio hiring desk, as well as the ‘secret sauce’ that has been a common thread in making him one of the most loved, respected and feared PD’s in radio today.

Complete Show Notes:

www.brandwidthondemand.com

Dave Beasing has programmed some America's most innovative radio stations including The Sound, and Star 98.7 in Los Angeles.  (He’s also the PD who gave Ryan Seacrest his first full-time radio job!)

Dave advised hundreds of media properties – radio, TV, cable, web – as Senior Consultant at Jacobs Media Strategies. Now as technologies evolve, Dave’s creativity keeps him in the middle of the action as the founder of Sound That Brands.

Key Takeaways you won't want to miss:

(2:30)  Dave discusses what radio can learn from the current explosion of podcasting and shares insights from the most recent Podcast Movement in Philadelphia.

(3:22) Tips on how radio can use podcasting to create smart solutions for radio advertisers, without hurting your station brand.

(4:18) Dave outlines the best ways to roll out and execute an online strategy, and offers four steps for radio stations to catch if they’ve fallen behind ─ even if t don’t have unlimited resources.

(5:10) The ONE lesson on-air talent should ALWAYS keep in mind as new online opportunities arise.

(12:19) Dave share a vision of what radio brands can be in the near future, and shares his thoughts on the type of media leaders to watch!

Show notes at:

http://www.brandwidthondemand.com

Beverlee Brannigan exudes a passion for radio. Local radio.

From on-air to PD to Group VPP to GM, she's always worked hard to connect listeners and advertisers with the communities served by each brand. She has always demonstrated that it's the job of each station brand to make a difference in its market. No surprise she's assembled an inspired group of air talent, entertainers, content producers, sales professionals, journalists, and leaders. Beverlee is widely considered by the industry to be a trailblazer for women in Country Radio and is the recipient of numerous accolades and awards. 

Now as SVP/P for Summit Media, and President/GM of their six-station cluster in Wichita, she brings her award-winning insights to us!

Biggest Takeaways You Don’t Want to Miss:

 (3:26) Beverlee discusses the one thing may have held back her career progress, and why it didn’t!

(4:09) A key difference between how men and women approach professional advancement, and lessons EVERYONE can learn from it. 

(6:50) The key traits and characteristics that separate winning applicants from those who never seem to get the offer.

(10:45) A top survival tip for anyone who loves programming or performing on-the-air. 

(13:46) What’s the one thing Beverlee wishes she’d explored earlier in her career?

 Show notes at

www.brandwidthondemand.com

Some of radio's top performers share lessons they’ve learned along the way, that they WISH someone had told them when they were first starting out.

Hear from top stars like 

Cadillac Jack, Morning host - KICKS 101.5,Atlanta

Dede McGuire, Nationally syndicated morning host – K104/Dallas & Compass Media

Drew Lee, Morning co-host – KTLK, Twin Cities

JT the Brick – Las Vegas Sports Network & The FAN

Jay Philpott, PD – KLOVE 105, Minneapolis

Jill Strada, OM – Cox Radio/Miami

Jim O’Hara, OM and WLLR Midday Host – IHeart Radio, Quad Cities, IA

Jonathan Drake, OM and Mix 9X.X Afternoon host – Saga Communications, Champaign, ILTop

Karen Dalessandro, Afternoon host – 96.5 WKLH, Milwaukee

 Show notes at www.brandwidthondemand.com

As we explored in Brandwidth, if you were to start a radio station today, you’d want it to be TECHNOLOGICALLY in synch with rapidly changing consumer capabilities.  You’d need to be CREATIVELY in synch with all co-branded platforms.  Importantly, Innovation is the only sustainable strategy for creating long-term value. 

Neal Sabin and Rick O’Dell are doing just that.

Neal serves as President of Content and Networks of Weigel Broadcasting. There, he’s been instrumental in creating numerous networks including Decades, ME-TV and ME-Too, and now MeTV-FM radio, which has taken Chicago by storm and is now available as a syndicated format. He also oversees the company’s TV stations in multiple markets 

Rick O’Dell is the consummate Chicago radio veteran, perhaps best known for as Chicago’s pre-eminent authority on smooth jazz programming, as the longtime Program Director of WNUA. Previous stops included soft-AC WCLR, and he now oversees programming on the soft rock/oldies station branded as Me-TV FM.

Together, they join us to share the power of creating in the now, to be poised for tomorrow by offering insights to the multimedia phenomenon that is “ME”. 

Biggest Takeaways You Don’t Want to Miss:

(1:58) Neal shares the definition of the “Me” in MeTV and MeTV-FM.  Discover why the recipe may be simpler than you might think, but also why it’s not easy to execute! 

(3:03) Hear what led Neal and Rick to believe that a successful cable TV network could be reimagined to defy ratings gravity as a popular music radio format? 

(5:35) Wait until you hear the little know physics facet which makes the rapid rise of Chicago’s first MeTV-FM even more impressive!

(6:45) Hear the masterplan which gives MeTV-FM a competitive advantage unlike any other. 

(12:09) After success on TV, Radio and online, Neal and Rick define their biggest opportunity moving forward…and how it could work for you!

 Complete show notes:

www.brandwidthondemand.com

Sean Ross is a fan of radio programming and content in every form and on all platforms. He’s VP of music and programming for Edison Research, working on audience research in all formats and around the world. He also provides programming consulting and music scheduling to more than a dozen stations throughout North America. He’s also the author of the influential Ross On Radio column in Radio Insights.  His writing also appears in Billboard, the RAIN Newsletter, Radio-Insight and other notable publications. In his spare time, Sean also authors liner notes for compilation and greatest hits releases and is a recognized industry expert on music and radio who has been quoted in USA Today, the New York Times, the Los Angeles Times, the Boston Globe, NBC, the Associated Press and numerous other news organizations. 

Biggest Takeaways You Don’t Want to Miss:

Biggest Takeaways You Don’t Want to Miss:

(1:50) The trends Sean sees on the horizon for radio stations and listeners. 

(2:44) A preview of the way Sean sees music radio evolving both on-air and off-air, and how YOU can prepare to keep your career relevant. 

(3:45) Does pure-play streaming pose a threat to legacy radio stations?  Sean explores the situation, and what radio can do about it.

(5:00) Sean shares perspective on the “Breeze” phenomenon and examines whether this represents a ‘re-launch’ of the Soft AC format, or more of a total ‘re-boot’. 

(10:15) Sean reveals what he sees as one of the biggest format opportunities for legacy radio brands. 

Bonus: Hear Sean’s “top-of-mind” picks for some of the best radio stations on-the-air today!

Last time, Heather Cohen of The Weiss Agency shared insights on what it takes to get the attention of an agent when going for 'the big gig'.

(If you missed it, we encourage you to click over to Episode #085 first.)

This time Heather continues sharing insights with an episode focused primarily on The D.I.Y. Negotiator -- those who may not yet be ready, or in the market for, agency representation.

Whether you learn some new tips, tricks and techniques or are just reminded of things you may have forgotten, we trust that the knowledge shared in this episode can help you achieve greater success!

Complete Show Notes:

www.brandwidthondemand.com

Heather Cohen is Executive Vice President of The Weiss Agency, a broadcast talent agency which represents and develops the careers of many of the industry’s most successful local and syndicated personalities. Heather joined the Weiss Agency directly from GreenStone Media, LLC, where she was Vice President, Programming.  Previously she served as  Assistant Program Director for New York’s legendary WOR.   Among her many awards, she’s been named radio’s “Woman of the Year” by Talker’s and is consistently among Radio Ink Magazine’s Most Influential Women and was featured on the cover last year. Heather also judged the Tony Awards for eight seasons, so she clearly KNOWS talent! 

Biggest Takeaways You Don’t Want to Miss:

(4:07) What criteria does a top agent look for when considering whether to represent a new talent? 

(5:07) Heather explains why having strong cross-platform skills are no longer optional, but expected when seeking a new position. 

(6:30) For those who may not have talent representation. Heather shares some “D.I.Y.” negotiation pointers. 

(7:35) Heather reveals a ‘secret weapon’ tactic which ANYONE can do ─ but most don’t.

 (12:10)  Having been involved in a ton of high-profile deals, Heather shares some top things that employers may not always tell you BEFORE you start working there.

Complete Show Notes:

www.brandwidthondemand.com

Let there be no doubt, Scott Innes is a radio guy through and through. After working at stations in various markets, his hallmark became an uncanny knack to do character voices. Then, Hollywood called. Scott became the official voice of Hanna-Barbera’s famous cartoon character, Scooby-Doo, and eventually other characters. He’s also given voice to over 1,000 talking Scooby-Doo items such as toys and video games and has appeared on countless TV shows like The Tonight Show, Fox and Friends, and others. On the radio, Scott’s s been voted “favorite On-Air Personality” for three years running Parents Magazine, and he won Air Personality of the Year by the CRB in Nashville and was voted the Academy of Country Music’s Air Personality of the Year!

Biggest Takeaways You Don’t Want to Miss:

(2:01) Scott shares how his love for radio and all things audio lead to mastering cartoon voices. 

(3:52) Now it can be told: the ploy that earned Scott a spot on the Hanna-Barbera roster, and ultimately filling in the footsteps of Casey Kasem.

(6:47) The key similarities and differences between radio folks and Hollywood, and why Scott chooses to stay grounded in local radio. 

(8:09) A trick learned from TV: how social video can engage and ACTIVATE your audience when you need them most.

(12:09) Some tough but honest and sound advice for anyone serious about a career in media today.

Complete Show Notes:

www.brandwidthondemand.com