Get ready for a deep dive into the future of audio with Steve Goldstein, founder of Amplifi Media and one of the most experienced voices in podcasting today. In this episode, Steve uncovers how the landscape of radio, TV, and print is shifting dramatically as on-demand platforms take center stage. Discover why younger audiences are moving away from traditional media and how you can adapt to capture their attention.

Steve shares why being on multiple platforms is no longer optional and gives real-world examples—like how an episode of SNL exploded from 8 million TV viewers to over 200 million views on social media clips. Learn why "time-shifted audio"

is crucial for keeping your listeners engaged and why repurposing radio content into podcasts needs a smarter approach.

Whether you’re a broadcaster, podcaster, or simply passionate about audio’s future, this episode is packed with actionable strategies to help you evolve, adapt, and thrive in this rapidly changing landscape. Hit play to learn how to stay ahead of the curve, reach new audiences, and make the most of your content in a fast-evolving media world.

One Minute Martinizing with David Martin

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In this episode, David Moore, Brand and Content Director/Operations Manager for KSLX/KDKB/KAZG, Hubbard Radio Phoenix, shares insights from over three decades in radio.

He discusses the essential skills needed to thrive in today’s rapidly evolving industry, the importance of staying "plugged in," and the evolving role of radio program managers.

David also highlights the power of talent in creating engaging content and offers strategies for overcoming challenges and fostering collaboration with sales teams. A great episode for valuable advice and strategies from one of the industry’s most experienced professionals.

Visit: David Moore - LinkedIn KSLX - Facebook KSLX - X (Twitter)

Hubbard Broadcasting/Phoenix

One Minute Martinizing by David Martin

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Mentioned in this episode:

visit: www.throwbacknation.com

Legendary radio consultant Tracy Johnson joins hosts Dave Martin and Kipper McGee to share his insights on the critical need for radio to become more provocative and emotionally engaging.

Tracy emphasizes the necessity for boldness and innovation, but addresses the challenge of balancing innovation with risk, urging stations to listen to and empower younger programmers -- and LISTEN to them!

Tracy also discusses the importance of changing our revenue models, suggesting that radio stations move away from traditional ads and explore alternative streams

He envisions the evolution of traditional radio by leveraging unique strengths and adapting to digital platforms and podcasts, providing a roadmap for staying competitive in a rapidly changing media landscape.

Additionally, Tracy introduces Radio Content Pro, a groundbreaking tool that uses AI to enhance radio programming by curating targeted content and significantly boosting audience engagement. This episode is packed with forward-thinking strategies and practical advice, making it a must-listen for anyone interested in the future of radio and media.

See Tracy's AI Webinar HERE

Check out Radio Content Pro today!

One Minute Martinizing by David Martin

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In our 200th episode, we welcome back radio veteran Mike McVay, winner of the 2024 Giants of Broadcasting Award among many other accolades. Known for his programming excellence and industry insights, Mike shares his expertise on evolving leadership roles, integrating niche media, and revitalizing the listening experience. He discusses future challenges, innovative digital marketing strategies, and the importance of effective leadership. Famous for his consulting work and contributions to radio's evolution, Mike offers invaluable advice for navigating today’s media landscape and achieving success in radio. This episode is packed with lessons from a true industry expert.

One-Minute Martinizing (tap here)

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In honor of LGBTQ+ Pride Month, Brandwidth on Demand features Brad Fuhr, owner of KGAY Radio in Palm Springs, and Chris Schebel, KGAY's Program Director. KGAY Radio in Palm Springs, known for pride and inclusivity, integrates radio with digital content through the Gay Desert Guide. Brad and Chris share insights on creating a vibrant community hub, innovative audience engagement, and successful sales strategies. They discuss the evolution of KGAY, its national reach, and plans for future expansion while offering solid tips for making ANY niche format more successful. Their passion and commitment to the LGBTQ+ community underscore the station's unique and impactful presence in the radio landscape.

One Minute Martinizing with David Martin

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Gain valuable insights from Molly Cruz, Brand Manager for B96, WBBM-FM in Chicago. Discover strategies for navigating market differences, effective programming, and team leadership. Learn how to build brand awareness, engage with the community, and maintain a positive mindset.

Whether you're an aspiring radio professional or a seasoned Brand Manager, this episode offers actionable advice to elevate your success in the competitive media industry. Tune in for Molly's expert guidance and practical strategies.

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This time we're joined by Chris Kelly and Chris Demm, the co-hosts of the popular morning radio show "2 Guys Named Chris". With over 25 years of success, Chris and Chris share their journey from initial radio rivalry to teaming up to become a top-rated morning show.

The duo discusses their unique chemistry, supported by producer Josh Ellinger and meteorologist Dave Aiken, and how a special coach helped them refine their craft. They highlight the benefits and challenges of co-hosting, adapting to the evolving media landscape, and the importance of personal anecdotes in connecting with their audience.

Gain valuable insights into handling on-air disagreements, the importance of being genuine and accessible, and the significance of collaboration. This episode is a must-listen for anyone interested in mastering the dynamics of a successful multi-mic morning show.

One-Minute Martinizing (by David Martin)

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This time, we feature Nashville’s Multimedia Queen.

WSM-AM's Eryn Cooper, a multimedia journalist, morning show producer, emerging radio personality, and self-proclaimed "professional fan." Eryn discusses her career path, how she's advanced from radio newbie to assistant brand manager and on-air talent in just two years, and her current roles working for the Grand Ole Opry, Circle Country TV, and the Coffee, Country, and Cody Morning Show. She’s the kind of person who can “do it all”, from production and hosting to normalizing the “fangirl to professional fan” pipeline

Key Points You Won't Want to Miss:

[03:00] Eryn balances a variety of roles, from Nashville's Multimedia Queen to running her production company and engaging with stars at the Grand Ole Opry and WSM-AM.

[00:04:00] We learn how experiences in TV news, sports, CHR radio, and digital platforms storytelling have helped Eryn develop effective practices while learning to avoid common pitfalls.

[06:00] Eryn has observed several emerging trends shaping the future of multimedia journalism and marketing and advises us on how to prepare for navigating these changes.

[08:42] Eryn reveals how she enhances the Grand Ole Opry's outreach using digital strategies like social media to attract new audiences. Caution: this is NOT your parent's Social Media!

[00:09:55] We hear a lot about WORK/LIFE balance and Eryn explores how she practices it through her varied interests, such as fashion, baking, and charity work, which she shares on her website and social channels.

Check out One-Minute Martinizing -"Patience"

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Steve Reynolds is a renowned radio talent coach focusing on Top 10 Talent.

With a career that started in the 1990s, he has worked his way up from on-air positions to programming and management roles at notable stations including the legendary WRAL.

In 2001, he established the Reynolds Group, offering innovative strategies and assistance to top shows and stations across the country.

In this episode, Steve unveils ways to conquer the fear of change and embrace it, as the world is constantly evolving. He emphasizes the importance of staying relevant and updated, encouraging radio shows to constantly adapt and modernize their content to maintain a connection with their audience.

Steve also offers some interesting ways for you to become multimedia stars, with a presence on TV, social media, and of course, within the community,

Steve has also written for major media publications and regularly speaks at industry events.

Time-Stamped Highlights:

(01:58) Steve shares some of the biggest opportunities for local radio hosts and stations today, as the industry reacts to current conditions.

(05:01) The question is never how to make mistakes, but rather, how to avoid them. Steve identifies some of the most common and suggests ways to avoid them.

(07:23) If you'd like to keep up with changing trends in the radio industry and stay ahead of the curve, Steve has some interesting insights.

(10:41) Steve shows some Top 10 Market strategies for building and maintaining an audience in today's competitive radio landscape, and how they can be done in ANY market.

One-Minute Martinizing (tap here)

* * *

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Dave Beasing is a distinguished, seasoned consultant and media brand creator with a remarkable track record at MTV, VH1, ABC, CBS, NPR, iHeart, Lions Gate, and radio. Dave's ongoing creativity positions him at the forefront of the industry as the founder of SOUND THAT BRANDS.

Starting Nebraska station, Dave later contributed significantly in Tulsa, Detroit, and LA, even launching Ryan Seacrest's first full-time radio job at LA's Star 98.7.

As the visionary behind 100.3 FM The Sound, also in LA, Dave revolutionized radio programming with on-demand video and social media, setting a new standard for audience interaction. His accomplished team produced chart-topping podcasts like Dirty John, Unfictional, Business Wars, COLD, and many, many others.

The team Dave has brought together at SOUND THAT BRANDS possesses decades of combined experience in marketing, consumer engagement, audio entertainment, and brand management. This diverse skill set uniquely equips them to tackle intricate business challenges. As the tech landscape continually evolves, Dave remains a leading influence, steering the team towards success.

Sound that Brands Recent Blog Posts

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