To many people, owning a small book shop seems like a dream job—it’s right up there with the cute neighborhood restaurant and the cozy Vermont inn. Unfortunately, like these other idealized occupations, the reality is usually a lot of hard work and uncertain remuneration. We’re often asked for advice about opening a book store, which is somewhat ironic since Ken’s father started the Brattle with little business experience and no money, but, if you’re really interested, this is the episode for you. We’ll talk about the pros and cons of selling new versus used books, rare book schools where you can network and learn the tricks of the trade, and even some alternative career options for people who love books but who might not love working with the public. Get set for a new life of literary ambiance, eccentric customers, and twelve-hour days on this career-minded new #brattlecast.