Brave New Brands - the stories behind our most authentic consumer products

In this episode of Brave New Brands, we have Jonathan Eppers, founder of Vybes, a functional wellness brand that makes beverages to reduce stress and help you achieve balance in your daily life.

Check out some interesting topics in our conversation:

• The story of how Vybes was created
• First steps to enter the beverage industry
• How will consumers perceive your brand in retail stores
• Consumer behavior towards online shopping
• Iterating your product in the early stages
• Scaling your reach vs being a premium product
• Understanding your customer's pain points
• The importance of a healthy company culture
• Adapting to challenging times
• Building deep relationships direct-to-consumer
• Lessons for early-stage founders

I hope you enjoy this conversation and take away many insights into your own journey.

And remember to share your questions, thoughts, and insights with us!

Video version: https://youtu.be/sibQFDdIYaw

More about Vybes and Jonathan Eppers on:
https://www.linkedin.com/in/jonathaneppers/
https://idrinkvybes.com/

More about Daniel on:
https://www.linkedin.com/in/danielweinmann/
https://www.youtube.com/channel/UCVkb_j_g-PV7HZUev3Rke8w?sub_confirmation=1
[email protected]

Adam Lowry is Co-Founder & Co-Chief Executive Officer at Ripple Foods. Ripple Foods creates plant-based dairy alternatives without sacrificing nutrition or taste.  Their products are dairy-free, high in protein, and low in sugar. 

We talked and shared our thoughts on:

• Developing eco-friendly solutions through businesses.
• Insights around selling direct to consumers.
• The importance of tech in your DTC business.
• Developing a product and strategy to sell it.
• Building a business with someone else.
• What a founder will face while building a business.
• Why business culture plays a big role today.

I hope you enjoy our conversation and can hopefully gain several takeaways for your own journey.

Remember to share your doubts, thoughts, and insights with us! 

Video version: https://youtu.be/_MfSbREjW1U

More about Ripple Foods and  Adam Lowry on:

https://www.linkedin.com/in/adam-lowry-113111/

https://www.ripplefoods.com/

More about Daniel on:

https://www.linkedin.com/in/danielweinmann/

https://www.youtube.com/channel/UCVkb_j_g-PV7HZUev3Rke8w?sub_confirmation=1

[email protected]

#startup #entrepreneur #businessstrategy #culture #ecofriendly 

David Roger is the CEO and co-founder of Felix Gray. The revolutionary eyewear brand that developed a blue light filtering technology in the lenses to protect your eyes from the glare of the screens. Not only was it a pioneer in the blue light space in 2016, but is still the leader in the category.

Now, Felix Gray has helped over 400,000 people to have happy eyes. In 2019 David Roger was considered one of the 30 Under 30 on the Forbes list in the Manufacturing & Industry sector.

In this episode, we talk about:

• How does needing glasses affect your life?
• Why turn an idea into a company?
• How to see business opportunities as a new entrepreneur?
• The difference Felix Gray’s lens makes.
• Long-term vision.
• The challenges they faced as a pioneer in the blue light glasses space.
• The operational side of a business within the manufacturing & industry sector.
• How fast should you grow your team?
• Raising funds and defining valuation.

I hope you enjoy our conversation and can hopefully gain several takeaways for your journey.

Remember to share your doubts, thoughts, and insights with us! 

Video version: https://youtu.be/_9q0Oxavvuo

More about Felix Gray and David Roger on:

https://www.linkedin.com/in/david-roger-2a9b2632/

https://felixgray.com/

More about Daniel on:

https://www.linkedin.com/in/danielweinmann/

https://www.youtube.com/channel/UCVkb_j_g-PV7HZUev3Rke8w?sub_confirmation=1

[email protected]

For our first episode, we have the history of Suitablee, from Jean-Sebastien Siow. The company was launched in October 2015, by him and his brother Jeremie. It started with the idea of coupling old-school tailoring with tech, while always ensuring their products remain accessible and affordable.

They have taken deep dives into artificial intelligence, body scans, and efficiencies to produce perfect-fitting garments at 50% of the price that their competitors can offer. Technology is what differentiates Suitablee from the pack. 

In this episode, we talk about:

• How Suitablee was born
• Developing a profitable business
• Building a team and capacity for your business
• Creating a future for your company
• How to understand the customer online

I hope you enjoy our conversation, and can hopefully gain several takeaways for your own journey.

And remember to share your doubts, thoughts, and insights with us! 

Video version: https://youtu.be/r-y2GxPIEcE 

More about Suitablee and Jean-Sebastien on:

https://www.linkedin.com/in/jssiow/

https://suitablee.com/

More about Daniel on:

https://www.linkedin.com/in/danielweinmann/

https://www.youtube.com/channel/UCVkb_j_g-PV7HZUev3Rke8w?sub_confirmation=1

[email protected]