In this episode of The Next Play by Ovvio, we continue the conversation from our previous discussion on Product-Led vs. Value-Led Growth (PLG vs. VLG). We now zoom in on Brazil versus the US as a great international expansion target — especially for MarTech founders coming from EMEA. The episode compares market size, competition, cost of entry, and regional strategy, positioning Brazil as a high-potential, less saturated launchpad for value-driven growth. But is it for you?