The Next Play

The Next Play

By Ovvio MediaBusinessManagement
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The Next Play episodes

  • Brazil: The Next MarTech Frontier

    In this episode of The Next Play by Ovvio, we continue the conversation from our previous discussion on Product-Led vs. Value-Led Growth (PLG vs. VLG). We now zoom in on Brazil versus the US as a great international expansion target — especially for MarTech founders coming from EMEA. The episode compares market size, competition, cost of entry, and regional strategy, positioning Brazil as a high-potential, less saturated launchpad for value-driven growth. But is it for you?

    12 min
  • From PLG to VLG: MarTech's Strategic Reframe

    Product-led growth (PLG) is powerful, but it’s not enough when expanding across borders or selling complex martech/adtech solutions. VLG – Value-Led Growth – is a call to prioritize the buyer’s actual challenge over the product's features. This is not just a marketing trend. It’s a philosophical and commercial shift.

    12 min

About The Next Play

From the publisher's feed

The Next Play by Ovvio is where global martech founders and GTM leaders get real about scaling beyond borders. No fluff, no feature lists — just sharp takes on what actually works when taking your…