Send us a text

In this episode, I take a deep dive into Brazilian coffee - a variety I personally don't find exciting to drink black, yet ironically is the most important coffee I sell. I share my honest thoughts about why, despite my preference for more fruity and complex African coffees, Brazilian coffee serves as the perfect gateway into specialty coffee for most consumers. I explore how Brazilian coffee connects with people through its smooth, non-offensive profile and incredible versatility, especially when paired with creamer, where it transforms into what I describe as "chocolate milk in your mouth."

Throughout the episode, I discuss the turning point when I realized that my personal preferences needed to take a backseat to what consumers actually want and enjoy. I explain the remarkable consistency and simplicity of Brazilian coffee - how it's forgiving to brew and roast, making it accessible for coffee drinkers at any level. By listening to this episode, you'll gain insights into the coffee industry from a roaster's perspective and understand why sometimes the most unassuming coffee can be the most important bridge between commercial and specialty coffee worlds.

Support the show

For good tasty coffee, check us out at: everydaybeans.com

For tips, tricks and still trying to figure it out: https://www.youtube.com/@everyday-beans