Brb, Making Lemonade

This week we chat about how to attract your ideal clients (especially in the design and marketing industries) and the importance of saying no to the wrong ones. As female owners and operators of Lemon Collective Marketing Inc., a creative marketing agency, we've personally learned these tips through our own trial and error and provide personal stories about our mistakes when we started out and our successes as we grew.

We also talk about:
- Our favourite terms to look up for the best Instagram Story GIF stickers
- Knowing when to quit your job and take your business full-time
- Things to have in place when taking your business full-time
- Mistakes we wish we didn't make when we started our business


Follow us!

Brb, Making Lemonade: @brbmakinglemonade
Lemon Collective Marketing Inc.: @lemon.collective
Shop: brbmakinglemonade.ca  (use code BRB10 off 10% off merch)
Join the Lemon Community: Brb, Making Lemonade

Jaclyn: @jaclynmc
Julie: @juliekrystine

This week we have Tara Murphy, a self-described a-typical investment banker and an avid traveller.

Through masterclasses, courses, and one on one coaching, Tara helps empower women and female business owners through investing and making their money work FOR THEM. We chat with Tara about her personal coaching brand and she shares some really great investment and business advice. So whether you’re a woman looking to learn more about where to start in your investment journey, or a female entrepreneur looking to start your business, we cover it all. 

Connect with Tara:
Instagram
Website
Free Download
Free Masterclass

Follow us!

Brb, Making Lemonade: @brbmakinglemonade
Lemon Collective Marketing Inc.: @lemon.collective
Shop: brbmakinglemonade.ca  (use code BRB10 off 10% off merch)
Join the Lemon Community: Brb, Making Lemonade

Jaclyn: @jaclynmc
Julie: @juliekrystine

This week, we cover the topic of self-doubt and imposter syndrome, and share some valuable lessons and tips for gaining confidence after being asked how we are so confident.

We discuss the importance of changing your mindset and reprogramming your beliefs in order to dismantle any negative and intrusive thoughts and work toward replacing them with rational thoughts. We also provide some affirmations to help reaffirm your confidence and validate your success.

We also talk about:
- Benefits of sharing reels and how they helped with our confidence
- The detrimental effects of comparison
- Scout Sobel's book "The Emotional Entrepreneur", Drink of the Week, the Met Gala, and our Sweet & Sours of the week


Follow us!

Brb, Making Lemonade: @brbmakinglemonade
Lemon Collective Marketing Inc.: @lemon.collective
Shop: brbmakinglemonade.ca  (use code BRB10 off 10% off merch)
Join the Lemon Community: Brb, Making Lemonade

Jaclyn: @jaclynmc
Julie: @juliekrystine

This week it's another solo episode with your favourite Lemons, Jaclyn & Julie!

In this week's episode, we discuss the key steps we take to re-focus and refresh our business after a relaxing Summer. We share our top tips for transitioning back into your business full-time, this includes setting goals, reviewing your current marketing strategies, and creating new ones to meet your business goals.

We also answer this week's question submitted for our advice segment (segment name still TBD), where we share our insights about tackling a marketing client in an industry you haven't worked with before.

We also talk about:
-Celebrating the small wins in business and why that helps to keep motivated
- The benefits of having a business partner
- Lemon Collective Marketing Inc. office update


Follow us!

Brb, Making Lemonade: @brbmakinglemonade
Lemon Collective Marketing Inc.: @lemon.collective
Shop: brbmakinglemonade.ca  (use code BRB10 off 10% off merch)
Join the Lemon Community: Brb, Making Lemonade

Jaclyn: @jaclynmc
Julie: @juliekrystine

This week we chat with Dallas Barnes, CEO of Reya Health - a company that provides curated information on finding the right birth control for YOU. Think of it as a as a birth control match-making service. Reya was started with the intention of changing the way we approach our search for birth control, because oftentimes it’s seen as one size fits all when it’s really not. 

Aside from chatting about the current birth control counselling process, we dig into the process of actually starting the business and being an entrepreneur. We chat about how she built her amazing team and the importance of community when starting a business.

This episode also includes:
- How to know if the birth control you're taking is wrong for you
- Steps you must take when naming your business
- We also mention: Creative Market, the Five Minute Journal, Lorde's new album and our Spotify Playlist

Connect with  Dallas:

@reyahealth
reyahealth.ca

Follow us!

Brb, Making Lemonade: @brbmakinglemonade
Shop: brbmakinglemonade.ca  (use code BRB10 off 10% off merch)
Join the Lemon Community: Brb, Making Lemonade
Listen to our Playlist: Spotify

Jaclyn: @jaclynmc
Julie: @juliekrystine

In this week’s episode we chat with Larissa Nicole, from Larissa Nicole Fitness. She is a transformation coach who teaches serial-dieting, food-loving women how they can ditch the yo-yo cycle through a realistic and balanced lifestyle. (TW: do touch *briefly* on disordered eating/orthorexia so if that’s something that’s triggering for you we suggest you skip past that part.)

We chat with Larissa all about entrepreneurship and how she started the business. She provides some amazing tips and advice for women looking to start a business or expand their current one, including investing in yourself and hiring before you're ready.

We also dive into our first submission for our Making Lemonade segment, where someone asks us where to start first with their business: Instagram or a Website. Listen in to hear our advice!

This episode also includes:
- How to stop comparing yourself to others
- Being a happy entrepreneur
- We also mention: Notion, SAM & LANCE, Meg Boggs, Insight Timer & more

Connect with Larissa:

@larissanicolefitness
larissanicolefitness.com
Larissa Nicole Fitness Pinterest

Follow us!

Brb, Making Lemonade: @brbmakinglemonade
Shop: brbmakinglemonade.ca  (use code BRB10 off 10% off merch)
Join the Lemon Community: Brb, Making Lemonade
Listen to our Playlist: Spotify

Jaclyn: @jaclynmc
Julie: @juliekrystine

In this episode we chat with Alissa DiCosimo, owner of Elixir Beauty Mixology - a salon in Niagara Falls offering a range of services in addition to amazing cocktails.

Alissa opens up about the process of making her dream of owning a salon a reality and the struggles that came with it. From the discussing the fear of failure, to ensuring every step of the process is enjoyed, she gives some amazing tips for female entrepreneurs and truly embodies the phrase women supporting women.

This episode also includes:
- Imposter syndrome and how each day is a new opportunity to do better
- Skincare tips & tricks for newbies
- Our sweet & sours of the week including updates on our new office
- The Brb, Making Lemonade community on our favourite new app Gevena (join us)

Connect with Alissa:

@elixirbeautyca
elixirbeauty.ca

Follow us!

Brb, Making Lemonade: @brbmakinglemonade
Shop: brbmakinglemonade.ca  (use code BRB10 off 10% off merch)
Join the Lemon Community: Brb, Making Lemonade

Jaclyn: @jaclynmc
Julie: @juliekrystine

We're back for a solo Lemon episode where we answer your burning questions!

In this week's episode, we cover a range of topics including dealing with anxiety, working with your best friend, and why making lemonade is so important.

As co-founders of a design and marketing agency, Lemon Collective Marketing Inc., we share how we set boundaries with our clients, the steps we take to prevent burnout, and our plans for the next 5 years of business.

We also talk about:
- Professional Inspirations (Whitney Wolfe Herd of Bumble, the Betches co-founders Aleen, Sami and Jordana, AOC)
- Greatest successes and biggest regrets in business
- Podcast takeaways from recent guests like Alexis Barber (NYC Influencer and Content Creator) and Amanda Cowley (Events Planner and mom)


Follow us!

Brb, Making Lemonade: @brbmakinglemonade
Shop: brbmakinglemonade.ca  (use code BRB10 off 10% off merch)
Join the Lemon Community: Brb, Making Lemonade

Jaclyn: @jaclynmc
Julie: @juliekrystine

Amanda DeMarchi of The Mobile Mixer joins us on the podcast this week to chat all about her mobile drink business, and the journey it took to get there.

After having tried a few other business ideas, Amanda and her partner Stefan finally realized their dream of establishing a business that gave them the flexibility to still travel while pursuing their passion of crafting delicious cocktails and drinks - out of a 1966 Airstream Globetrotter no less! Amanda shares her journey of starting this business, including some of the regrets and lessons she's learned along the way.

We also cover:
- Working with your partner and how to manage personal/work life
- Finding the perfect branding for your business

Julie & Jaclyn also talk about a few of their favourite things including:
- Lil Naz X, Lorde's new song Stoned at the Nail Salon, The Zest Shop MERCH, Okay Sis Podcast, and the new Geneva app for our community to connect! 

Connect with Amanda:
@mobilemixer
themobilemixer.ca

Follow us!

Brb, Making Lemonade: @brbmakinglemonade
Shop: brbmakinglemonade.ca  (use code BRB10 off 10% off merch)
Join the Lemon Community: Brb, Making Lemonade

Jaclyn: @jaclynmc
Julie: @juliekrystine

This week we are SO excited about our guest, Alexis Barber.

Alexis is a 22 year old micro-influencer working full time at Google & Youtube, and living in New York City. With a growing Instagram account and Youtube channel, as well as her podcast “Too Smart for This”, Alexis shares her journey of the start of her journey as an influencer, while simultaneously working a full time job.

We chat with Alexis about the effects of diet culture and her process of leaving it behind and embracing her body. We also dig into the truth behind influencing and working in corporate America and how she manages to balance it all.

We also cover:
- Internet bullies and realistic TikTok clothing hauls
- The struggles of showing up as a black woman online and at work
- Comparison and being the best version of yourself
- Dream partnership collabs with Savage X Fenty, Ellevest, Nike, Home Depot, Refinery29 and more

Connect with Alexis:
@alexisbarber
TikTok
Youtube
You're Too Smart for This Podcast
alexisbarber.com

Follow us!

Brb, Making Lemonade: @brbmakinglemonade
Shop: brbmakinglemonade.ca  (use code BRB10 off 10% off merch)

Jaclyn: @jaclynmc
Julie: @juliekrystine