Curt discusses how the integration technology market is shaping up in these more challenging times. He considers where the market is at on the "S-curve" after 20 years of growth. With the pandemic condensing a decade of digital transformation into 18 months he argues that the pendulum is now swinging from "greed to fear" as CFO's take on more power to focus on "what to sell and who to sell to" without endless topline growth and fewer resources available to them. He concludes that most businesses in these times need to use integration technology as a "time factory" to achieve more with less from their key CRM and ERP technology investments.