Choosing the right language can help you tell the right story. But, what happens when people refuse to listen or are undeserving of the story? This week’s guest discusses how to tell your own. Crafting your vision doesn’t always mean following what someone else has done or is doing. Gary Vaynerchuk, CEO of VaynerMedia, VaynerSports, and Empathy Wines shares his perspective on the purpose of finding and communicating what works best for you.
Key Takeaways:
0:00 Intro
0:33 Shelly gets to share the Shelly brief about Tiffany Haddish being asked to host the Grammy Awards and not be paid
4:10 Shelly talks about the Biden administration video that was leaked of Biden talking to black leaders and how people took it
8:37 Gary talks about how they connected with Shelly
9:44 Gary also explains why he decided to start his own agency as a businessperson and didn’t on any other route
11:58 Gary also shares his routine and things that he does to keep his energy to do all the things he does and run his companies especially the mental stability
13:48 Gary shares his thoughts on e-commerce and the impact that it has on his businesses and the importance of always listening to people’s needs or ideas
17:42 Gary talks about why he thinks it’s a problem that the VC world is run by well-educated individuals and why he thinks people from big institutes like Harvard don’t make great entrepreneurs
20:08 Gary talks about customer acquisition cost and the lifetime value as formulas to figure out how much you would make to invest in advertising in a particular platform
22:15 Gary shares his advice to the solo entrepreneurs to maximize the amount of value in their businesses
23:58 Gary talks about why you should not position yourself to others who are ahead of you, but motivate yourself to achieve what you want to be
25:32 Gary shares the advice he would you give to someone in the coaching realm
26:41 Gary also shares what he thinks will be the next big thing
Shows Mentioned:
Grammy Awards: is an award presented by the Recording Academy to recognize achievements in the music industry.
K- Swiss: an American athletic shoe brand based in downtown Los Angeles, California and currently owned by South Korean firm E Land World Limited and its creator Kevin Randall.
TikTok: is a Chinese video-sharing social networking service owned by ByteDance
Black Lives Matter is a decentralized political and social movement advocating for non-violent civil disobedience in protest against incidents of police brutality and all racially motivated violence against black people.
Defund the police is a slogan that supports divesting funds from police departments and reallocating them to non-policing forms of public safety and community support, such as social services, youth services, housing, education, healthcare and other community resources.
https://www.youtube.com/watch?v=a3G7n21p0kY
Quotes Mentioned:
“Never waste your time trying to explain who you are to people who are committed to misunderstanding you.”
“It’s crazy that anyone will be asked to do something for free.”
“Politicians are going to politics, because that's the way politics works.”
“What people in power respond to is the word inefficient. “
“Changing our language can change the reaction that people have, even though we're telling the same exact story.”
“The reality is everything's got its costs.”
“Nobody’s perfect.”
“Learn how to make money, not raise money.”
“Take the capital and find a way to get more attention to get more customers.”
“You need to know who you are.”
“It’s very important for people to know who they are instead of who they wish they were.”
“We need to stop putting entrepreneurship on a pedestal because it's not for everyone.”
Guests Social Media Links:
Website: https://www.garyvaynerchuk.com/
LinkedIn: https://www.linkedin.com/in/garyvaynerchuk
Facebook: http://facebook.com/gary
Twitter: http://twitter.com/garyvee
Instagram: http://instagram.com/garyvee
YouTube: https://www.youtube.com/user/garyvaynerchuk?sub_confirmation=1
Snapchat: http://snapchat.com/add/garyvee
