Marketing Rebellion, the Most Human Company Wins - Today on the show, we've got another visit from Mark Schaefer who's a leader in the field of marketing. Mark's next book is already a must read and it's not out yet. The book is titled Marketing Rebellion, The Most Human Company Wins. Mark breaks down the show, the reality that customers are consuming fewer ads than ever before and companies must redefine how they engage consumers that don't trust them.

The Mamba Mentality - Andrew D Bernstein has taken 1000 photos a game, over 37 years, about 250 times a year for the NBA, Lakers, LA Kings, LA Sparx, Clippers--that's 9.2 million pictures. He's a Kurt Gowdy Media Award winner, meaning he's in the NBA's Naismith Hall of Fame. He's w Pete A Turner on the Break It Down Show talking about his collaboration with Kobe Bryant. A Book entitled The Mamba Mentality, How I Play. The Book uses Andrew's pictures to allow Kobe to illustrate how he works, plays and lives

Dr. Tracy Gapin is a urologist who specializes in using epigenetics to tailor custom wellness plans for his patients. Since we're about to talk about epigenetics, we've brought in Attila Hajdu from Stelvio Therapeutics to us understand the science behind what we're discussing. Epigenetics are emerging a primary area for growth in wellness or precision medicine. Whether, discussing reprogramming cancer cells like Attila is doing at Stelvio, or Dr. Gapins approach to a customized personal plan..

Love Sexy vs Tupelo Honey, Album Fight - #AlbumFight #Episode today. Our judges Jon Leon Guerrero, Mike Lipari and Brian Theis sit down and break down Prince's 10th studio album in a compare/contrast against Van Morrison's 5th.  It's Love Sexy against Tupelo Honey. Our album art and corner introductions are done by Phil "Double Duty" Green. The analysis as always is masterful from the brilliant mind of Richard Lackie. 

Pete takes the week off and we're not sure we missed him.

Rantcaster Art of the Protest Song - Bill Valenti is a complex dude. A successful businessman whose ventures benefit all of us in our day to day lives turned troubadour. Bill's life and struggles with cancer are chronicled in Mark Pattison's Finding Your Summit--we're adding to the story in our episode between Pete and Bill. Bill's latest ideas the Art of the Protest song and Rantcaster (amplifying news with germane protest songs) are changing how we speak truth to power.

Search for Aliveness - Chad Gabriel has a cool gig. He's the Sherpa of Purpose at Tuthill HQ. Tuthill and Chad got together and wanted to do something special. From Tuthill's stated goal of waking the world, Chad and crew came up with the idea to illustrate "Aliveness." 

Traveling the globe, Chad and crew (Vito and Erica) are collecting interviews with people from all walks of life. Heck, you can nominate someone to be a subject. Pete and Chad Break Down the concept on today's episode.

Amateur of the San Diego Opera - Nick helps make opera more accessible for folks in San Diego. Akin to longtime friend of the show, Dr. Robert Greenberg, Nick takes time before each opera to illustrate what the audience members are about to experience. Nick and Pete sat down to discuss everything. What operas sell? How far can a company push an opera before it's something different? and What the heck do we do with the Wagner masterpieces that are hours long affairs?

Like a Tuesday Music Prayer - Today's episode is a #AlbumFight between Madonna and Sheryl Crow. Madonna's 11-track Like a Prayer is in the ring against Crow's Tuesday Night Music Club. Today's judges are Mike Lipari, Phil Green and new judge Jennifer Green (AKA Phil's Wife). We've got to note that Richard's analysis is damn near perfect this week and we're duly impressed. Phil does Quadruple duty this week, Judging, producing, artwork and our corner introductions. 

This is a fantastic Album Fight!

Emotional History - Today's episode features best-selling author Lynn Vincent who co-authored Indianapolis: The True Story of the Worst Sea Disaster in U.S. Naval History and the Fifty-Year Fight to Exonerate an Innocent Man with Sara Vladic. 

This show is co-hosted by best-selling author of Echo In Ramadi, Scott Huesing.

The story of the USS Indianapolis is unbelievable. The ship that dropped off the atomic bomb in WWII was sunk a few days later without anyone knowing it was gone.

Warriors Faith - Before Robert Vera became a best-selling author, he met and befriended Navy SEAL, Ryan Job. Ryan's life has been captured in other SEAL books as his peers sing their warriors song.

Ryan's was wounded in Iraq, losing sight in both eyes. Though blind, Ryan did recover from his wounds. Years later a hospital error cost Ryan his life. A Warrior's Faith is Robert's best-selling book from Harper Collins. Today's show is co-hosted by best-selling author Scott Huesing and Pete A Turner.