Your new sales methodology is not the problem. The missing process underneath it is.
The team attends a two-day offsite. Everyone studies the deck. Everyone nods. Three weeks later, the reps are running deals exactly like they did before.
Then leadership blames the reps.
In Episode 5 of Break the Cycle, PK explains the difference between sales process and sales methodology.
Process is the map. Methodology is how you walk it.
Three questions expose whether your sales system is real:
1. Could someone pick up your deals tomorrow and know exactly what to do next?
2. When a deal dies, do you know why?
3. Does your methodology have a defined sales process underneath it?
Build the map first. Teach the team to walk it second.
Where does your team break down more often: process or methodology?
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CHAPTERS
00:00 Why good salespeople get blamed
01:00 Why sales training disappears
01:37 What a sales process actually does
02:19 Process versus methodology
03:31 Could someone inherit your deals?
04:34 Do you know why deals die?
05:39 Why leaders keep changing methodologies
06:46 The methodology of the week
07:02 Why two-day training fails
08:09 Build the map first