Empower's Andrea Book and Evan Dulaney are joined by President and CEO of Crown Media Family Networks Bill Abbott to talk about Hallmark Channel's humongous holiday content machine, the Countdown to Christmas. Bill chats about the programming process, the value consumers and advertisers can gain from their wholesome content, and how the season - which now begins in October - has evolved over the last ten years.

Billy Price has been a pivotal figure in Empower's history since the early days of the company. He's lived an adventurous, illustrious life in marketing and advertising. In part two, he's interviewed by his son, Empower CEO Jim Price, and shares his stories and memories from his time at Empower and talks about where he thinks the company can go next.

Billy Price has been a pivotal figure in Empower's history since the early days of the company. He's lived an adventurous, illustrious life in marketing and advertising. In part one, he's interviewed by his son, Empower CEO Jim Price, and recounts his early days of work, his time with Leo Burnett (the company and the man himself), Kings Island and much more.

Empower's Andrea Book and Evan Dulaney are joined by the Chief Product Officer and Head of Technology at Pandora and Sirius XM Chris Phillips, who shares Pandora's latest developments including their foray into podcasts, exclusive content and new technology. Chris details how their latest moves will try to keep Pandora atop the digital audio game.

Empower's very own recount their terrifying tales for the second annual Spooky Stories podcast! Listen if you dare.

Empower's Andrea Book and Evan Dulaney sit down with Empower's CEO and newly minted owner Jim Price to discuss the media elements of the direct-to-consumer boom. Jim answers how DTCs are successfully reaching out and establishing relationships with consumers and shares what traditional brick and mortar shops can learn from savvy DTC brands. Finally, he shares how Empower plans to immerse themselves into the DTC landscape to learn more for ourselves and our clients.

Empower's Andrea Book and Evan Dulaney mic up with Greg Leader, the VP of Advertising Partnerships at Midroll, to chat about the very thing they are recording: podcasts. Greg shares his vast knowledge on the podcast industry, how podcast ads are actually valuable content for listeners and why marketers should consider spending their media dollars on the rising platform.

Empower's Andrea Book and Evan Dulaney are joined by Empower's Chief Creative Officer (and their boss) Tinus Strydom and SVP of Media Innovation Ryan Derrow to discuss Empower's Creative Media hybrid and why the need for creative and media to work together is more important than ever. Then, Billy Price shares one of his Evel Knievel stories from his days at Kings Island. For more on Creative Media and Empower, visit: empowermm.com

Empower CEO Jim Price interviews the two that started it all: his parents, Mary Beth and Billy Price. They share their fascinating journey through the advertising, media and marketing world in the Midwest, including stops at Leo Burnett, P&G and more. Then, Mary Beth recounts how and why she broke from P&G to start her own media agency. The rest is history.

Empower's Andrea Book and Evan Dulaney ring in the co-founder of FBE, Rafi Fine, to chat about Rafi and brother Benny's pioneering into online video content, FBE's blossoming YouTube community (with nearly 30 million subscribers), their über popular "React" series and the future of FBE's content machine. Then, in honor of Empower's "Make It Personal" value, FBE's Greg Trani joins to talk his personal journey towards FBE and how brands and agencies can team up with them.