Who said what? With Heba and Nira

Breaking Ads. The Creative Journey of an Advertising Pro


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In this episode, we sit down with Ali Ali, the award-winning Egyptian-born filmmaker and creative director behind some of the most iconic ads in recent history—including the viral sensation Never Say No to Panda. Ali takes us on a journey through his fascinating career, from his early days as an art director at Leo Burnett to becoming one of the top 10 most awarded film directors in the world.


We explore the full story behind the Panda ad, his creative process, and the challenges of working in an industry that can be both inspiring and cutthroat. Ali shares his thoughts on transitioning into film, the evolving nature of advertising, and the rise of AI—and what it all means for future generations of creatives.


Whether you’re an ad enthusiast, a creative professional, or simply curious about the stories behind the world’s most memorable campaigns, this episode is packed with insight, humor, and inspiration. Tune in for a conversation that’s as thought-provoking as it is entertaining!


For more on our guest, Ali Ali:


https://goodpeople.film/director/ali-ali/

https://www.instagram.com/alitwotimes/?hl=en

https://alitwotimes.com/


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Who said what? With Heba and NiraBy Heba & Nira Shunbo