John Doherty is an agency coach and the Founder of EditorNinja, a leading content editing service that has edited over 14 million words, as well as the Founder of Credo, a marketplace connecting businesses with vetted SEO and digital marketing partners. He is a serial digital entrepreneur with a track record of building and scaling service businesses, including selling both Credo and EditorNinja, and has helped agencies generate over $50 million in trackable revenue and $250 million in leads.

About the Episode

Many agency owners believe their biggest problem is lead generation. But what if that's not the real bottleneck? In this episode, Tyler Lane hosts John Doherty, founder, multi-time agency builder, and now agency growth coach, to unpack the hard truths behind scaling service businesses. John shares lessons from building and selling Credo and EditorNinja, overcoming burnout, and stepping into coaching full-time. Together, they explore pricing mistakes, margin compression, founder psychology, brand building in the AI era, and why most agencies don't have a lead problem — they have a clarity and confidence problem.