Daniel "Dan" Male is the Co-founder of Mariner11, a marketing services company that helps small- and medium-sized businesses sharpen their positioning, compete with enterprise brands, and build sustainable growth through integrated search and brand strategy. With a background in senior agency leadership at MRM McCann and extensive experience as a solo consultant and fractional CMO, Dan has helped Mariner11 quickly establish itself as a strategic partner for ambitious SMEs since its founding in 2023. He is passionate about leveling the playing field for smaller brands, leveraging both creative and analytical approaches to brand marketing, and guiding clients through the evolving impacts of AI on digital marketing.

Small and midsize businesses are facing a rapidly shifting competitive landscape as AI lowers barriers to entry and accelerates commoditization. In this episode, Tyler Lane hosts Daniel Male, Co-founder of Mariner 11, to discuss how SMEs can compete more effectively by leaning into brand strategy, prioritization, and integrated marketing. Daniel shares his journey from agency leadership to entrepreneurship, unpacks how AI is reshaping search and content, and explains why distinctive brands — not shortcuts — will be the differentiator in the AI era.

Sarah Foley is the Director of Brand Marketing at the University of Denver, where she leads efforts to shape the university's reputation and drive brand engagement in the highly complex world of higher education. With a background that spans agency account management and in-house marketing leadership, Sarah has spearheaded innovative brand health monitoring programs and overseen integrated campaigns across content, social, and paid media for an institution with a significant graduate student population.

Brand marketing in higher education comes with extended decision cycles, decentralized teams, and ROI that's difficult to quantify. In this episode, Tyler Lane sits down with Sarah Foley, Director of Brand Marketing at the University of Denver, to unpack how brand awareness, sentiment, and trust drive real outcomes over time. Sarah shares her journey from agency life to higher ed, how DU measures brand health beyond applications and clicks, and what long-funnel marketers in any industry can learn from higher education's complex ecosystem.

Trey Sheneman is the Founder of Herald, a brand strategy firm that helps mission-driven organizations achieve predictable growth through clearer messaging, stronger conversions, and revenue-focused marketing. Under his leadership, Herald has delivered its proprietary COMPASS Method to over 100 clients, boasting an 88% success rate in improving clients' business performance in the quarter following their engagement. Trey brings 15 years of experience working with renowned brands such as John Maxwell and Dave Ramsey, and he hosts the 10-Minute Masterclass podcast, where he shares actionable growth insights.

Mission-driven companies often have deep conviction but struggle to translate that purpose into scalable, predictable growth. In this episode, Tyler Lane sits down with Trey Sheneman, Founder of Herald and creator of the COMPASS Method, to unpack how strategic clarity, disciplined focus, and trust-driven leadership unlock sustainable growth. Trey shares his journey from ministry to marketing, lessons learned from working with brands like John Maxwell and Dave Ramsey, and how his framework helps founders align vision, messaging, offers, and channels without losing authenticity or values

Brian Halligan is the Co-founder of HubSpot, a leading software company that helps businesses grow through inbound marketing, sales, and customer service solutions. Under Brian's leadership, HubSpot scaled from a startup to a $30 billion enterprise, pioneering the inbound marketing movement and empowering over 100,000 customers worldwide. Brian's AI clone, launched on Delphi, enables users to interact with Brian's expertise in real time, providing insights on growth, leadership, and strategy.

This episode takes a unique turn as Tyler Lane and Dr. Jeremy Weisz interview an AI clone of HubSpot Co-founder Brian Halligan. Together, they explore how AI is reshaping marketing, SEO, leadership, and customer acquisition. Drawing from Brian's philosophy and experience scaling HubSpot, the conversation unpacks timeless leadership lessons, the future of inbound marketing in an AI-first era, and how founders, marketers, and agencies can adapt without losing authenticity.

Lisa Larson-Kelley is the Founder and CEO of Quantious, a New York-based marketing agency specializing in strategy, emerging technology, and digital enablement for enterprise clients. Under her leadership, Quantious has grown to a 26-person remote team, earned recognition as an Inc. 5000 honoree, and was named one of AdWeek's Fastest-Growing Agencies. Lisa is also an accomplished tech educator, Vistage member, and instructor on platforms like Skillshare and Pluralsight, with a passion for bridging the gap between creativity and technology in marketing.

In this episode, Tyler Lane sits down with Lisa Larson-Kelley, Founder and CEO of Quantious, to explore how blending creativity, technology, and culture fuels sustainable agency growth. They discuss Lisa's career journey from designer to agency leader, how marketing enablement bridges strategy, process, and execution, and why flexibility is critical for creative teams. The conversation also dives into navigating enterprise complexity, building a strong remote culture, and using AI to remove friction — not creativity — from modern marketing workflows.

Brad Hendrickson is the Chief Client Officer and Partner at Magnetic Creative, a leading branding and marketing agency specializing in helping consumer packaged goods (CPG) companies discover their "true north" through strategic brand building and storytelling. With over 15 years of agency and CPG expertise, Brad has played a pivotal role in Magnetic Creative's growth, contributing to the agency's expansion to a global team of over 120 and hundreds of clients, while supporting some of the world's most recognized brands. An entrepreneur at heart, Brad brings a unique perspective from his experience across agency leadership, CPG brand strategy, and early-stage investing, making him an expert in breaking down silos between marketing, sales, and retail execution.

In a crowded marketplace full of products promising unique experiences, how can a brand truly stand out? According to Brad Hendrickson, the answer lies not in just having a great product, but in creating a brand that resonates emotionally with its audience. With his extensive experience in creative partnerships and CPG brand strategy, Brad emphasizes the importance of understanding your customers' needs, behaviors, and motivations. He explains how combining creativity with data-driven insights and building a strong community can lead to long-term brand growth and loyalty. Join Tyler Lane as he sits down with Brad to discuss how brands can balance storytelling with data, why community-building is essential, and how agencies are leveraging AI without compromising creativity.

Scott Leeper is the Director of Community at Vistage Worldwide, a global executive-coaching and peer advisory organization that supports CEOs and business leaders in small to midsize companies. He helps build and scale leadership communities that bring together experienced executives for coaching, strategic thinking, and peer support. With extensive experience fostering networks and aligning teams around shared purpose, he guides community growth without sacrificing trust or authenticity. Scott's work strengthens leadership across industries by enabling meaningful connections and better business decisions.

Sometimes growth comes from bold strategy, and other times it comes from simply getting people to show up for each other. Brands and leaders alike are trying to build spaces where connection actually means something, especially as audiences become more selective and technology accelerates faster than culture can keep up. How do you create a community that scales without losing its soul? According to Scott Leeper, the answer begins with clarity, authentic storytelling, and intentional alignment across teams. He shares how thriving communities form when people feel understood, see immediate value, and have ownership in the journey. Scott and host Tyler Lane break down how to scale communities, unify fractured teams, and preserve human connection in an AI-driven world — while making community a catalyst for smarter decisions and stronger leadership.

Jason Cormier is the Founder of AI Marketing Forum, where he helps organizational leaders, marketers, and agency owners leverage artificial intelligence to radically increase business and career value. Previously, Jason co-founded Room 214, one of Boulder's most respected digital agencies, which grew to $5M in revenue and worked with leading brands like Verizon, Adobe, and Samsung. He is a bestselling author, executive coach, and the creator of the Mutual Intelligence framework for AI education, and is passionate about building supportive communities that accelerate AI literacy and real-world learning.

AI tools are exploding, and marketers are drowning in options. The challenge isn't adopting AI — it's choosing what actually matters. In this episode, Tyler Lane interviews Jason Cormier about cutting through the noise, focusing on essentials, and building AI habits that drive meaningful business outcomes. Jason explains why most marketers are stuck in "the problem of too many," how to get more out of tools like ChatGPT, and why directive intelligence — the partnership between your expertise and AI — is the future of modern marketing.

Natalie Henley is the CEO of Volume Nine, a Colorado-based digital marketing agency specializing in organic growth strategies such as SEO, content marketing, and organic social media. Under her leadership, Volume Nine has become a recognized staple within the SEO community, serving national brands and earning accolades such as being named one of Denver's most influential young professionals. Natalie is known for her data-driven approach, speaking at prestigious industry events like Digital Summit and Denver Startup Week, and for her candid insights on the evolving landscape of digital marketing and agency leadership.

The digital landscape is evolving faster than ever, and agencies are feeling the pressure from every direction: AI hype, shifting metrics, changing client expectations, and the slow dismantling of Google's search dominance. In this conversation, Natalie Henley joins host Tyler Lane to break down what agency leaders really need to focus on right now. From the relationship between SEO and social, to the rise of AI "experts," to the enduring importance of authentic client relationships, Natalie shares a grounded and refreshingly honest look at what actually drives long-term success.

Jesse McCabe is the Director of Marketing at Bigeye, an enterprise data observability platform that helps companies ensure data reliability across their pipelines and teams. With a career spanning senior marketing roles at top SaaS and data companies like Fivetran and Techstars, Jesse has led go-to-market launches, scaled teams, and driven growth in highly technical spaces; at Bigeye, he leads a nimble marketing team within a fast-evolving B2B startup. He brings a growth architect mindset, a track record of scaling startups, and deep expertise in leveraging analytics, customer insights, and cross-functional collaboration to solve complex marketing challenges.

Growing a marketing engine in a highly technical environment can feel like building a plane mid-flight. As data accelerates and expectations rise, teams must adapt without losing grip on what truly matters. Tyler Lane hosts Jesse McCabe to unpack how strong fundamentals, clear customer insight, and cross-functional alignment lay the foundation for consistent, scalable marketing in data-driven organizations. They explore the evolving role of analytics, why personas still matter, and how to integrate AI as an enhancer rather than a replacement.