Built to Convert

Stephen Ngo is the Director of Growth at Crazy Egg, a leading company providing website analytics and conversion rate optimization tools for marketers. Under Stephen's direction, Crazy Egg has continued to innovate in the CRO space, serving thousands of customers and consistently earning industry recognition, such as G2 Leader awards, while Stephen has established himself as a leading growth marketing expert.With a background spanning analytics, product marketing, and leadership roles at B2B startups like Nira, Paddle, and ProfitWell, Stephen brings a unique mix of data-driven thinking and creative experimentation to his work.

Analytics can reveal what users are doing, but the real value comes from knowing what to do next. Tyler Lane hosts Stephen Ngo, Director of Growth Marketing at Crazy Egg, to discuss how marketers can turn behavioral data into action, simplify their analytics approach, and use AI to uncover patterns faster. They explore the evolution of CRO, the growing role of personalization, and why the future of analytics is less about producing reports and more about driving better customer experiences and measurable revenue.

Tyler Lane is the CEO and Founder of Session Interactive, a Denver-based digital marketing consultancy specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. With over 11 years of experience in digital marketing, Tyler leads a team of seasoned professionals who deliver data-driven solutions to help clients achieve measurable growth. Under his leadership, Session Interactive has become a trusted partner across industries such as finance, healthcare, technology, and travel, known for its strategic thinking and flawless execution.

Many credit unions have no shortage of data, but struggle to turn fragmented or unreliable information into confident decisions. In this episode, Chad Franzen interviews Tyler Lane about building cleaner analytics foundations, connecting marketing activity to member growth, and focusing on engagement, conversions, and retention instead of vanity metrics. They also discuss how credit unions can use better attribution, simplified reporting, and member insights to compete with larger banks while strengthening long-term relationships.

James Wirth is the Managing Director at Citation Labs, a leading enterprise link building agency known for providing high-quality, data-driven SEO and digital PR solutions. Under James' strategic leadership, Citation Labs has earned an outstanding reputation in the industry for innovative tactics, progressive use of AI, and trusted partnerships with major brands and agencies. With over 25 years of SEO experience, James is recognized for his deep expertise in measuring link impact, transparent client reporting, and contributing to the broader SEO community.

Link building has been declared dead countless times, but its role in SEO continues to evolve. Tyler Lane hosts James Wirth of Citation Labs to discuss which link-building practices still deliver results, why common authority metrics are often misunderstood, and how brands can evaluate links within their broader SEO strategy. They also explore how to overcome skepticism, demonstrate impact through reporting, and adapt link-building strategies for AI search and citations.

Mike Lawson is the Creator and Host of CUbroadcast, the credit union industry's leading and longest-running video talk show. With over 9,000 interviews conducted since 2010, Mike has become a central voice in the industry, building a community of thousands of followers and helping CUbroadcast become a go-to resource for credit union leaders focused on technology, data, and member experience. A former editor and reporter in the San Diego area, he brings a journalist's curiosity and storytelling skill to every interview, making complex topics like AI, data, and digital transformation accessible and actionable.

Conversation is more than an interview technique — it is a way to build trust, uncover insight, and inspire growth. This episode explores how authentic dialogue, curiosity, and storytelling shape stronger leadership and marketing in the credit union industry. Tyler Lane hosts Mike Lawson as they discuss Mike's journey from journalism to founding CUbroadcast, the rise of AI and practical use cases, leadership authenticity, younger member engagement, fintech disruption, and lessons from more than 9,000 interviews.

Navah Hopkins is the Ads Liaison at Microsoft Advertising, where she bridges the gap between the advertising community and the product team for one of the world's leading digital advertising platforms. With over 17 years of experience in digital marketing, Navah is a founding board member of the Paid Search Association and has been recognized as one of the most influential voices in paid media, contributing regularly to Search Engine Journal and Search Engine Land. Her career spans SEO and PPC, including running her own consultancy and shaping industry perspectives at companies like WordStream and Optmyzr, and she's known for her thought leadership on AI, automation, and ethical best practices.

AI is reshaping paid media, but human judgment still matters. This episode explores how marketers can build AI-ready strategies without losing empathy, critical thinking, or data discipline. Tyler Lane hosts Navah Hopkins as they discuss paid media automation, creative workflows, conversion values, clean first-party data, and the future of search in an AI-driven landscape.

Tyler Lane is the CEO and Founder of Session Interactive, a Denver-based digital marketing consultancy specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. With over 11 years of experience in digital marketing, Tyler leads a team of seasoned professionals who deliver data-driven solutions to help clients achieve measurable growth. Under his leadership, Session Interactive has become a trusted partner across industries such as finance, healthcare, technology, and travel, known for its strategic thinking and flawless execution.

AI is reshaping how digital marketing teams research, analyze, optimize, and report, but Tyler Lane makes it clear that human expertise still matters. In this episode, Chad Franzen interviews Tyler about how Session Interactive integrates AI into real-world agency workflows, from analytics audits and content strategy to paid media, CRO, and local SEO. They discuss where AI can speed up repetitive tasks, why human QA is essential, and how marketers can use AI responsibly without sacrificing quality, accuracy, or trust.

Tyler Lane is the CEO and Founder of Session Interactive, a Denver-based digital marketing consultancy specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. With over 11 years of experience in digital marketing, Tyler leads a team of seasoned professionals who deliver data-driven solutions to help clients achieve measurable growth. Under his leadership, Session Interactive has become a trusted partner across industries such as finance, healthcare, technology, and travel, known for its strategic thinking and flawless execution.

AI is reshaping how digital marketing teams research, analyze, optimize, and report, but Tyler Lane makes it clear that human expertise still matters. In this episode, Chad Franzen interviews Tyler about how Session Interactive integrates AI into real-world agency workflows, from analytics audits and content strategy to paid media, CRO, and local SEO. They discuss where AI can speed up repetitive tasks, why human QA is essential, and how marketers can use AI responsibly without sacrificing quality, accuracy, or trust.

Brennan Gilbert is the Founder and Creative Director of Counterweight, a Denver-based design studio that provides brand design, art direction, and front-end development for startups, marketers, and growing teams. With more than a decade of experience on in-house marketing teams, Brennan brings a data-driven approach to creative leadership. Through Counterweight, he helps modern teams offset creative needs with clarity, speed, and expert-level care.

Brand is no longer just a logo, a color palette, or a polished website; it is the trust, consistency, and cultural relevance a company builds over time. In this episode, host Tyler Lane talks with Brennan Gilbert, Founder and Creative Director of Counterweight, about why growth-stage companies often misunderstand brand, how creative work connects to performance, and where AI is changing the economics of design. They discuss the value of strategic creative direction, the importance of owned digital channels, the role of front-end development in modern brand work, and why human taste still matters in a world where production tasks are increasingly automated.

Brennan Gilbert is the Founder and Creative Director of Counterweight, a Denver-based design studio that provides brand design, art direction, and front-end development for startups, marketers, and growing teams. With more than a decade of experience on in-house marketing teams, Brennan brings a data-driven approach to creative leadership. Through Counterweight, he helps modern teams offset creative needs with clarity, speed, and expert-level care.

Brand is no longer just a logo, a color palette, or a polished website; it is the trust, consistency, and cultural relevance a company builds over time. In this episode, host Tyler Lane talks with Brennan Gilbert, Founder and Creative Director of Counterweight, about why growth-stage companies often misunderstand brand, how creative work connects to performance, and where AI is changing the economics of design. They discuss the value of strategic creative direction, the importance of owned digital channels, the role of front-end development in modern brand work, and why human taste still matters in a world where production tasks are increasingly automated.

Matt Green is the VP of Innovation at Juris Digital, a leading SEO and digital marketing agency specializing in helping law firms grow online. Under his leadership, Juris Digital has become one of the most established agencies in the legal space, earning a reputation for its expert, results-driven campaigns and insightful thought leadership. Matt brings over a decade of experience in legal technology and marketing and is widely known for his outspoken views on the evolution of SEO and the importance of authentic, non-commodity content.

SEO is changing, but Matt Green argues the fundamentals still come down to business impact, trust, and genuinely useful expertise. Tyler Lane hosts Matt, VP of Innovation at Juris Digital, as they discuss turning SEO from a tactical commodity into a competitive advantage through niching down, stronger positioning, non-commodity content, smarter AI strategy, and a clearer connection between search performance and revenue.